Checkers & Rally's Expands Frozen Food Lineup with Lamb Weston Partnership

In an exciting development for fans of Checkers & Rally's, the fast-food chain has announced an expansion of its frozen food lineup through a strengthened partnership with Lamb Weston. This collaboration, which has successfully persisted for two decades, will introduce four new delectable side dishes that customers will be able to prepare at home whenever they desire.

The new offerings include Seasoned Onion Rings, Seasoned Waffle Fries, Seasoned Sweet Potato Fries, and Seasoned Cheesy Potato Bites, in addition to the well-loved Famous Seasoned Fries that have become a staple for Checkers & Rally's aficionados over the years. This expansion signifies a commitment to providing consumers with a taste of the restaurant experience right in their kitchens.

According to David Dufault, Senior Vice President and General Manager of Retail Sales at Lamb Weston, the partnership has flourished, leading to the development of the top-selling SKU in the frozen potato (FPO) category. The synchronized efforts aim to continue delivering a restaurant-quality dining experience in a retail setting, thus increasing the visibility of the brand. Dufault noted that this collaboration not only enhances product innovation but is also focused on creating new usage occasions for consumers.

The relationship between Checkers & Rally's and Lamb Weston has thrived since the introduction of their line of frozen fries back in 2005. Over the years, this productive partnership has evolved to incorporate a variety of food products sold in grocery stores and select retail outlets across the United States. Consumers can find these items gracing the shelves of national and regional grocery chains as well as popular retail locations like Target.

Kristin Edstrom, Director of Marketing II Global Food Retail Product Licensing at Checkers & Rally's, expressed pride in this partnership, emphasizing that it stands out among the brand’s most successful licensing agreements. The expanded deal not only lays the groundwork for introducing more delicious products in the upcoming decade but also ensures that these new offerings will truly reflect the unique Checkers & Rally's dining experience.

At the heart of Checkers & Rally's appeal lies their signature seasoning and the unmatched texture of their fries, making them the #1 licensed fries in the United States. The introduction of these new frozen grocery items will provide fans with even more opportunities to savor their favorite flavors in the comfort of their home.

For those looking to stay updated on the latest offerings and news from Checkers & Rally's, additional information can be found on their official website at Checkers.com. Fans can also connect with the brand across various social media platforms by following @checkersrallys on TikTok, Instagram, Facebook, and YouTube.

As Checkers & Rally's continues to grow, they remain dedicated to innovation and maintaining a people-first attitude, which is reflected in their expansion strategy and community-focused goals. With nearly 800 locations and plans for further growth, the drive-thru restaurant chain is not only focused on serving craveable food but also on creating opportunities for franchisees, employees, and their communities alike.

Founded in Tampa, Florida, Checkers Drive-In Restaurants, Inc. has grown to be recognized for its unique approach to quick-serve dining, pairing bold flavors with exceptional value. The company's achievements are reflected in several industry awards, including accolades for its fries and service excellence. Meanwhile, Lamb Weston continues to be a trusted name in the frozen food industry, dedicated to providing innovative products that meet the demands of both foodservice operators and home cooks.

The partnership between Checkers & Rally's and Lamb Weston is a testament to the power of collaboration in producing high-quality food items while making them accessible to a wider audience, enabling everyone to enjoy delicious restaurant-style experiences without leaving their homes.