#China #Global Market #Kaiyi Auto #International Strategy #Yibin

Kaiyi Auto's Strategic Vision for Global Expansion

On April 28, 2025, Kaiyi Auto hosted a monumental Global Business Conference in Yibin, China, under the theme "SAIL FOR FUTURE." The event served as a pivotal platform for sharing the company’s vision for international growth and innovation, attracting nearly 200 distributors from over 50 countries and regions. This gathering marked a significant step in Kaiyi Auto's ambition to become a leading name in the global automotive market.

A Warm Welcome and A Grand Vision

The conference commenced with Kaiyi Auto's Chairman, Jia Yaquan, extending a heartfelt welcome to all attendees. In his keynote address, he elaborated on the company's ambitious five-year internationalization strategy. This strategy is aimed at transforming Kaiyi Auto into a powerhouse in the global automotive landscape, focusing on enhancing production capabilities and broadening its international presence.

The '55511' Plan: Framework for Success

Central to Kaiyi Auto's strategy is the '55511' plan, which outlines five key targets to be achieved by 2030. This includes:
1. An annual production and sales volume of 500,000 vehicles.
2. Achieving an output value of 50 billion CNY.
3. Generating a profit and tax combined of 5 billion CNY.
4. Ensuring that new energy vehicles represent half of total sales.
5. Increasing exports such that over half of sales come from international markets.

To realize these targets, the Deputy General Manager, Hu Jun, emphasized the importance of a focused approach on core business activities, brand strengthening, and a commitment to sustainable long-term development.

Innovating the Future: New Models on the Horizon

Moreover, Mr. Jiang Sheng, another Deputy General Manager, revealed plans to launch five new models within the next five years while updating existing ones. This addition aims to diversify the product offering and appeal to a wider audience. By 2030, the company plans to establish a production network that includes six Complete Knock Down (CKD) setups and 13 Semi-Knocked Down (SKD) facilities, targeting an impressive annual production capacity of over 300,000 units.

Expanding Footprints in Global Markets

To further its reach, Kaiyi Auto intends to expand its operations into more than 80 countries and regions. The establishment of over 1,000 sales and service branches is a critical component of this strategy, aimed at creating a robust channel network to achieve an annual sales target of 300,000 vehicles. With these goals, Kaiyi Auto aims to rank among the top 10 Chinese auto brands in terms of exports.

A Future of Rapid Growth

Han Ren, the General Manager of Kaiyi Auto's International Trade Company, stated, “The next five years will be a period of rapid expansion, innovation, and shared success.” The conference was a landmark event in Kaiyi Auto’s journey towards internationalization, setting the stage for further collaborations and innovations in the automotive sector.

As the automotive industry swiftly evolves, Kaiyi Auto's strategic plan positions it to take advantage of emerging trends while simultaneously inviting international consumers to experience the allure of China’s intelligent manufacturing and cutting-edge automotive products.

In conclusion, the Global Business Conference not only solidified Kaiyi Auto's commitment to global markets but also demonstrated its readiness to engage with global partners, drive technical advancements, and capitalize on new business opportunities. This conference marks a significant step forward for Kaiyi Auto as it embarks on an exciting journey towards a bright global future.