Clear Channel Outdoor and Blood Cancer United Join Forces for Awareness Campaign

Collaborative Campaign to Raise Awareness for Blood Cancer

In a significant initiative aimed at increasing awareness and support for blood cancer patients, Clear Channel Outdoor (CCO) has teamed up with Blood Cancer United, previously known as The Leukemia & Lymphoma Society. This partnership marks a milestone in public health advocacy, coinciding with Blood Cancer Awareness Month, which occurs every September, and emphasizes compassion and community engagement around blood cancer issues.

The newly launched out-of-home (OOH) advertising campaign has strategically positioned digital billboards in high-visibility locations, including the bustling Times Square in New York City. These billboards serve as vibrant platforms to celebrate the resilience of blood cancer communities, highlighting messages that inspire hope and recognition for every individual impacted by this diagnosis.

During the campaign, which kicked off on October 9 as part of Advertising Week in New York, the Clear Channel billboards showcased motivational messages directed at blood cancer patients, families, volunteers, and supporters. These dynamic visuals not only promote awareness of Blood Cancer United’s rebranding but also passionately communicate that every life affected by blood cancer is filled with stories, aspirations, and connections that transcend their illnesses. The striking goal set for 2040—to empower individuals living with blood cancer to gain over a million more years of life—paints a hopeful picture for the future of blood cancer care and treatment.

Lynn Godfrey, Senior Vice President and Chief Experience Officer of Blood Cancer United, emphasized the importance of this campaign, stating, "This campaign and our new brand reflect the voices of patients, families, volunteers, and supporters who have shared their experiences with us. We want everyone touched by blood cancer to feel seen, supported, and connected to our mission, and to be able to focus on life beyond their diagnosis."

Blood Cancer United's transformation into its new identity is a testament to the organization’s longstanding commitment to enhancing the lives of those affected by blood cancer since its founding in 1949. The organization strives to provide comprehensive support and resources by uniting patients, families, healthcare providers, scientists, and advocates committed to improving survival and quality of life for all blood cancer patients.

In addition to the outdoor campaign, Blood Cancer United has launched an integrated advertising approach that encompasses multiple media outlets including broadcast, digital, and social media channels, with additional promotional activities planned throughout the year. This effort seeks to ensure their vital message reaches as many individuals as possible, fostering a sense of community and support.

Dan Levi, Executive Vice President and Chief Marketing Officer at Clear Channel Outdoor, echoed this sentiment, saying, "Our partnership with Blood Cancer United demonstrates how our Out-of-Home media platform has the power to bring together communities around a shared mission. We’re proud to help shine a light on Blood Cancer United's lifesaving work through this campaign, connecting with more people affected by blood cancer and honoring their personal stories of strength, hope, and resilience."

For those seeking support, Blood Cancer United offers a range of resources and tools, where individuals can connect with trained professionals for guidance and assistance. The organization advocates not only for patient well-being but also for accessible healthcare options, reflecting its mission to elevate blood cancer advocacy to a national level.

To learn more about Blood Cancer United and the vital support it offers, visit www.BloodCancerUnited.org. Those affected by blood cancer can reach out to their information specialists by calling (800) 955-4572 during business hours, ensuring that help is readily available for those in need.