#USA #Paris #Luxury Mobility #AITO #SERES Group

AITO: Paving the Way for Global Growth in Luxury Mobility

AITO, a brand renowned for its intelligent luxury mobility products from the SERES Group, made a significant impression at the 2026 Paris Motor Show. The company showcased its exceptional engineering, cutting-edge technology, and manufacturing capabilities, all encapsulated in its guiding philosophy of "Intelligence Redefining Luxury". With a successful track record in product development and customer experience, AITO announced its plans to enter the European market by fall 2027.

New Paradigm of Luxury

Under the theme "Intelligence Redefining Luxury", AITO combines traditional luxury with modern technological advancements to create a new standard in luxury vehicles. The brand continues the principles of exceptional performance, refined comfort, and artisanal perfection while integrating intelligent technologies across safety, interior, driving behavior, and services.

The realization of this philosophy goes beyond the intelligent technologies that customers experience within the vehicle. It is supported by AITO's development, manufacturing, and localization capabilities that define each product, with the SERES MF Platform serving as the core technological foundation of all its vehicles.

SERES MF Platform: The Engine Behind AITO

Every AITO product boasts the SERES MF platform, a central vehicle technology hub that integrates diverse drivetrains, intelligent safety systems, a smart chassis, a central intelligent hub, interior-ADAS integration, and intelligent services in a unified architecture. This flexibility in drivetrains supports various configurations, including BEV, REEV, and PHEV, catering to different power needs while ensuring comprehensive protection through advanced safety systems for a safer driving experience.

The intelligent chassis is designed for agile handling and smooth comfort, balancing control with comfort seamlessly. By integrating these systems, the platform enhances the driver experience. Additionally, the intelligent central hub provides high computing power and integration capabilities, coordinating crucial vehicle functions.

Furthermore, intelligent services ensure constant support, extending assistance beyond the driving experience. All six comprehensive functions cover every aspect of vehicle ownership—ranging from life protection and vehicle security to health and privacy—setting a new benchmark for intelligent mobility in Europe.

SERES Super Factory: Intelligent Manufacturing

While the SERES MF platform underpins the core vehicle technology, the SERES Super Factory transforms these technologies into reality. Its "Industrial Brain" facilitates seamless data connectivity across the entire value chain, integrating information, logistics, and technology flows. It connects over 300 partners within the supply chain for more efficient coordination.

This factory incorporates nine critical manufacturing processes, utilizing over 3,000 collaborative robots, ensuring that key processes are 100% automated. The integrated die-casting technology of 10,000 tons enhances component integration, improves structural integrity, and bolsters body stiffness and safety.

Throughout the production process, automated inspection systems and AI-driven visual monitoring ensure quality control. Each vehicle is equipped with its own digital file for traceability, reflecting AITO's commitment to delivering trustworthy vehicles from intelligent manufacturing to quality inspection.

The SERES Ecosystem: Global Partnerships and Recognition

AITO's growth in Europe and globally benefits from collaborations with leading suppliers and partners worldwide, focusing on crucial areas such as drive batteries, thermal management systems, high-performance tires, chassis and steering systems, and passive safety systems. Close cooperation with partners brings global expertise into every aspect of AITO's vehicle systems, enhancing development and production capabilities while ensuring product performance, quality, and reliability.

In addition to a global supplier network, AITO is establishing a localized service system featuring intelligent diagnostics, mobility services, local spare parts supply, and customer service teams throughout the vehicle’s lifespan. This comprehensive ecosystem of global partnerships, technical strengths, and customer-oriented services enhances AITO’s products and supports long-term growth.

AITO’s transformation is evident in its brand value, reflected by industry and customer recognition in the global luxury vehicle market. In April 2026, Brand Finance released its "Automobiles 100 2026" ranking, placing AITO among the top 10 luxury car brands globally by brand value, making it the only Chinese brand on the list. In the same regard, AITO ranked first among Chinese luxury brands by brand value.

AITO's Performance in China

AITO's performance within China has also been remarkable. The AITO 9 received the highest overall score in the C-NCAP rating, while earning first place among luxury plug-in hybrid SUVs in J.D. Power’s 2026 China New Energy Vehicle Initial Quality Study. In J.D. Power’s Net Promoter Score (NPS) study, AITO ranked highest among luxury brands for alternative-driven vehicles concerning customer recommendation willingness.

To date, over 1.2 million customers have chosen AITO, covering a total distance of over 40 billion kilometers, with 71% of those traveled electrically. Intelligent driver assistance systems have accumulated over 10 billion kilometers, and data indicates that in just one month, 40% of driving was performed with assistance, reflecting growing customer trust in these features.

Conclusion: A Firm Foundation for Global Growth

"Intelligence Redefining Luxury" is not just a slogan for AITO; it manifests in every phase of product development and manufacturing. From vehicle technology and engineering to intelligent manufacturing and testing, AITO controls this expertise under strict standards, reinforcing product performance, quality, and reliability. These efforts are vital for the continuous evolution of AITO, laying a solid foundation for the next phase of its global growth.

About AITO

Founded in December 2021, AITO is a high-end brand for intelligent electric vehicles under the SERES Group. The name stands for "Adding Intelligence to Auto," embodying the concept of "Intelligence Refining Luxury." By merging "traditional luxury" with "technological luxury," AITO creates an experience of "new luxury" within the alternative energy vehicle (NEV) industry. Thanks to outstanding intelligent features and exquisite luxury quality, AITO became the best-selling Chinese luxury automotive brand in China in 2025. The AITO model lineup surpassed the milestone of one million vehicles delivered within just 46 months, setting a new record for delivery speed among Chinese luxury brands in the new energy vehicle sector.