Chicago Auto Show's Behind the Wheel Hosts Expanded Test Drive Experience for Consumers

Chicago Auto Show's Behind the Wheel Wraps Up

The Chicago Auto Show, produced by the Chicago Automobile Trade Association (CATA), has recently concluded its `Behind the Wheel` event after a successful three-day run from October 2 to 4, 2026, at the ComEd Building in Oakbrook Terrace, Illinois. This expanded test drive opportunity welcomed nearly 1,000 attendees over the weekend, providing them with hands-on experiences with more than 30 of the latest cars, trucks, and SUVs available in the market today.

The Behind the Wheel initiative, previously known as Chicago Drives Electric, has broadened its scope significantly to incorporate a diverse range of vehicles beyond just electric options. This year's lineup featured all-electric, hybrid, plug-in hybrid, and traditional gas-powered vehicles, marking an exciting enhancement for consumers eager to compare various automotive technologies and styles. Participating manufacturers included renowned names such as BMW, Chevrolet, Ford, Hyundai, Kia, Tesla, Toyota, and VinFast, showcasing a mix of mainstream and luxury brands.

The event facilitated over 3,000 in-vehicle experiences, reflecting a strong consumer appetite for direct interaction with the latest automotive innovations. As CATA President Jennifer Morand explained, “Behind the Wheel gives consumers the opportunity to do more than simply look at the latest vehicles; it puts them in the driver's seat.” This immersive approach allows attendees to consider multiple vehicle technologies and advancements all in one location, thus enhancing their purchasing experience.

Participants could engage with product specialists from manufacturers, who were present throughout the event to provide guidance, answer questions, and highlight notable features. This aspect of direct communication was seen as vital; CATA Chairman Steve Phillipos emphasized that “consumers want the opportunity to compare vehicles and understand how different technologies fit into their everyday lives.” The event's structure made it easy for consumers to navigate through their options confidently.

One significant aspect of this year's Behind the Wheel event was its partnership with ComEd, which served as a presenting sponsor. ComEd representatives provided valuable insights regarding electric vehicle charging and home installation options, along with discussions about rebates and incentives, making the experience even more informative for attendees interested in electrified vehicles.

Looking forward, the excitement continues with plans for the 2027 Chicago Auto Show, where attendees can look forward to immersive indoor test tracks as well as outdoor test drive experiences. This event will take place from February 13 to 21 at McCormick Place in Chicago. Visitors will have the chance to explore a variety of vehicles, ranging from electric to gas-powered models, in various dynamic environments.

In conclusion, the Behind the Wheel event showcases the growing trend amongst consumers who are eager to engage directly with vehicle technology. By enabling individuals to test drive multiple models and interact with vehicle specialists, the Chicago Auto Show has effectively created an environment where potential buyers can make informed purchasing decisions.

For more details and updates on the Chicago Auto Show, visit ChicagoAutoShow.com.

About Chicago Auto Show's Behind the Wheel Event

The Behind the Wheel event is designed to offer a hands-on consumer test drive experience highlighting the latest vehicles, including all-electric, hybrid, plug-in hybrid, and traditional vehicles. Its goal is to create a platform for consumers to compare and experience the latest automotive technologies first-hand.

About the Chicago Auto Show

The Chicago Auto Show has the distinction of being the nation's longest-running auto exposition, first staged in 1901 and produced by the Chicago Automobile Trade Association since 1935. To learn more about the event and stay updated, please visit ChicagoAutoShow.com.

About the Chicago Automobile Trade Association

Founded in 1904, the Chicago Automobile Trade Association is one of the largest metropolitan dealer organizations in the country, comprising over 420 franchised new-car dealers. The association employs about 19,000 individuals in the metropolitan area and has a rich history of producing the Chicago Auto Show since 1935.