#Japan #Tokyo #CHOOSEBASE #nene_hope_heart #collage culture

Introducing a New Era of Collage Culture

The creative brand nene_hope_heart is set to unveil a unique blend of online collage culture and physical retail space starting March 1, 2026. This exciting initiative will take place at the new concept store CHOOSEBASE SHIBUYA, developed by Sogo & Seibu.

The brand is dedicated to transforming the way we experience collage. Originating in the vibrant world of social media, the passion for paper materials and collage has flourished into a participatory culture, which now finds its way into a tangible environment. At the CHOOSEBASE SHIBUYA, customers will not only see but also touch and select various collage materials firsthand, bridging the gap between online engagement and physical experience.

The Roots of the Project: Online and Retail Collaboration

In recent years, the creative expression surrounding paper materials and collage has expanded tremendously through social media and online communities. This evolution has shifted from individual creativity to a culture that thrives on participation and sharing. The collaboration between nene_hope_heart and CHOOSEBASE marks a significant moment in bringing that collaborative spirit into brick-and-mortar spaces, emphasizing a new relationship between online-originated culture and traditional retail.

Discovering nene_hope_heart

nene_hope_heart is not just a brand; it is a personal creative endeavor that produces a wide variety of original paper goods and collage materials, including stickers, design papers, die-cut materials, package designs, and even event planning. The brand embraces a philosophy that views its creative world as something to be interacted with rather than consumed as a finished product. Through a blend of digital and physical spaces, nene_hope_heart aims to foster a community of creators who can reach out and engage with art on multiple levels.

Exploring CHOOSEBASE SHIBUYA

CHOOSEBASE SHIBUYA is a groundbreaking concept store developed by Sogo & Seibu, focused on edited and curated presentations of brands and products. The store aims to offer new encounters and experiential opportunities, deviating from conventional retail practices. Within this innovative framework, nene_hope_heart will present an immersive experience that encapsulates their online persona and brings it to life in an engaging, tactile format.

Exhibition Details

At the store, visitors can expect a rich assortment of nene_hope_heart’s signature collage materials and paper goods. This initiative allows customers not just to witness the world they have grown fond of online but to actively participate in it by seeing, touching, and choosing their favorites. While this venture is a limited-time opportunity running from March 1 to June 30, 2026, the brand’s constant dedication to online interaction and community engagement remains at its core.

Looking Ahead

Through this endeavor, nene_hope_heart is paving the way for a new relationship between online creative expressions and real-world experiences. The objective is to share the allure of collage culture in a multifaceted manner that resonates with a broad audience. Furthermore, this initiative serves as a prime example of how individual and social media-driven creative activities can connect with traditional retail spaces, showcasing immense potential for the future of expression culture and small-scale brands.

Implementation Overview

Start Date: March 1, 2026 - June 30, 2026 (limited period)
Location: CHOOSEBASE SHIBUYA, Shibuya Ward, Tokyo, Sogo & Seibu New Business Initiative.

For inquiries, please reach out via DM through the official Instagram account of nene_hope_heart.