#Japan #Tokyo #Cocomoola #User Survey #Rakuten Electricity

Insights from the Survey on Rakuten Electricity

In March 2026, Cocomoola conducted a survey to gauge the sentiments of users regarding Rakuten Electricity, a service gaining popularity in Japan. The survey revealed that 55% of respondents ranked the ability to earn and utilize Rakuten points as the service's most attractive feature. This reflects the unique benefits provided by Rakuten, particularly in relation to its Super Point Program (SPU) and limited-time offers, which have garnered high praise among users.

Additionally, the survey indicated that approximately 73% of participants appreciated the ease of use associated with the service, citing factors such as limited data entry due to Rakuten ID linking (31.67%) and a quick online process to complete their setup (23.33%). This insight showcases the lowered psychological and physical barriers related to switching electricity providers, making the transition to Rakuten seem less daunting.

When it comes to savings, most respondents noted that there was little change in their monthly expenses, with 28.33% stating that their costs remained relatively stable. Interestingly, around 30% of those surveyed pointed out that without the benefits of Rakuten points, the advantages of using the service appeared minimal. This suggests that users are more inclined to appreciate a holistic sense of value from the service rather than just the basic electricity price reduction.

Survey Methodology

The survey utilized internet research and was conducted using the Freezy platform. The target audience consisted of individuals who had previously used Rakuten Electricity. The demographic breakdown revealed 75% male respondents and 25% female respondents, with a total of 60 valid responses collected.

User Transition Experience

A pivotal question in the survey addressed the transition process to Rakuten Electricity. The results were as follows:

• - 31.67% found the minimized data entry via Rakuten ID beneficial.
• - 23.33% reported that the process was completed in just a few minutes through the web portal.
• - Other positive feedback indicated ease of navigation leading to successful applications (18.33%) and no need for home inspections or installations (8.33%).
• - Only 3.33% felt the time to start service after application was prolonged.

Monthly Bill Changes

Participants were also asked about any changes to their monthly bills after switching:

• - 28.33% indicated that there was hardly any change in costs.
• - Another 23.33% noted savings between 500 to 1,000 yen each month.
• - About 21.67% claimed that thanks to point rebates and SPU boosts, they experienced effective savings.
• - Some reported reductions over 1,000 yen per month (13.33%), while a similar percentage (also 13.33%) noted increases in their bills.

Preferred Features of Rakuten Electricity

When asked about the features they appreciated the most:

• - A significant 55% highlighted the ability to accumulate and use Rakuten points.
• - Other noted conveniences included having a zero-cost basic plan (16.67%) and the ease of viewing consumption data in a user-friendly graph on the site (10%).

Concerns and Considerations

While many reported satisfaction, a few highlighted potential disadvantages:

• - Most considerable was the notion that without Rakuten points, users might not find many benefits (31.67%).
• - Others expressed concerns about no caps on fuel adjustment costs and the implications this could have on variability in monthly charges (16.67%).

Overall Satisfaction Levels

As for overall satisfaction with Rakuten Electricity:

• - 45% rated their experience as average, while 35% expressed satisfaction.
• - A mere 10% voiced discontent, and only 1.67% felt extremely satisfied.

Cocomoola remains committed to helping users navigate their options effectively by providing comprehensive information on various products and services in daily life. By facilitating informed choices, they aim to empower all users in their decision-making processes.