Laws of Motion Shifts Focus from Apparel to Sizing Superintelligence Technology

Laws of Motion Transitions from Apparel to Sizing Technology

Laws of Motion, a brand recognized for its innovative apparel that emphasizes size inclusion and zero-waste manufacturing, has made a strategic decision to discontinue its direct-to-consumer womenswear line. This shift was announced on July 10, 2026, as the company plans to focus on scaling its advanced sizing superintelligence technology across the fashion industry.

Founded with the goal of revolutionizing how women shop online, Laws of Motion developed proprietary technology that predicts body measurements with remarkable accuracy of 99%. This system not only assists customers in selecting the optimal size for their body type but also increases profitability for apparel businesses by minimizing return rates. According to company data, this technology results in a 20-fold increase in conversion rates and a decrease in returns by 70%.

Carly Bigi, the visionary behind Laws of Motion, highlights the importance of insights gained from operating an in-house apparel brand. She articulated, "Incubating our sizing technology in its own apparel brand provided unique insights that simply wouldn't have been possible otherwise." This experiential knowledge is vital as the company transitions to being a provider of technology solutions for other brands.

The decision to shutter its apparel line allows Laws of Motion to implement its sizing solution on a larger scale, licensing the technology to a number of fashion labels, including notable names like Alice + Olivia and ALC. The underlying mission is to empower these brands to provide consumers with better-fitting apparel that is based on real body data instead of outdated size assumptions.

Bigi further elaborated on the shift, saying, "Our technology is rooted in a vision of empowering women. We want to be the rising tide that elevates every brand we work with, improving their fit experiences and customer satisfaction."

As Laws of Motion enters this new chapter, it will continue to invest heavily in its AI-driven sizing solutions, enabling brands to boost profitability while also reducing excess waste associated with rejected inventory. Previously, the company's womenswear line served not simply as a business venture but as a fertile ground for the development and refinement of its technology, a fact that Bigi emphasized during the announcement.

The transition is poised to redefine industry standards as Laws of Motion takes its vision for size inclusivity and perfect fitting to a broader audience. By leveraging empirical data and AI, the company aims to create well-fitting solutions designed not just for themselves but for all participants within the apparel sector. The ultimate goal is not merely selling clothing, but transforming the entire shopping experience for the better.

For more information about Laws of Motion and their groundbreaking sizing technology, visit their official website at www.lawsofmotion.ai.