#Canada #Valcourt #BRP #Sea-Doo #Red Dot

BRP's Exceptional Design Recognition at Red Dot Awards 2026

In July 2026, BRP Inc. made waves in the design community by clinching four Red Dot Awards, notably including the prestigious “Best of the Best” title for its innovative Sea-Doo Switch Fish. This esteemed accolade is celebrated as one of the pinnacle awards in the global design competition landscape, affirming BRP's dedication to creating exceptional products through cutting-edge design.

The Sea-Doo Switch Fish, recognized for its flexible and user-friendly modularity, sets new standards for recreational watercraft. The jury commended its astonishing ability to transform seamlessly from a fishing boat into a versatile recreational vessel, showcasing BRP's forward-thinking approach to product design. With nearly 100 interchangeable components, it allows users to tailor their aquatic experience according to personal preference, marking a significant stride in customization in the boating industry.

Denys Lapointe, BRP's Chief Design Officer, has been pivotal in carving out the visual and functional language of the brand. At the award ceremony held in Germany, he proudly passed on the title of “Red Dot Design Team of the Year” to the new recipients, encapsulating the journey of excellence that BRP continues to embrace. His reflections highlighted the profound impact of design not only on product success but also on the brand ethos, and the continued evolution of BRP in the global marketplace.

Highlighted Awards and Acknowledgments

Sea-Doo Switch Fish

As the focal point of BRP's recognition, the Sea-Doo Switch Fish took home the “Best of the Best” award. Its modular design allows for an effortless switch between fishing and leisure activities. The judges applauded how form, utility, and graphical elements combined seamlessly, creating a sophisticated yet versatile platform for enjoyment on water.

Can-Am Outlander MAX 6x6

Further accolades were awarded to the rugged all-terrain vehicle, Can-Am Outlander MAX 6x6. Recognized for its steadfast performance and distinctive design, this ATV can maneuver through demanding terrains with ease. Thanks to a flexible cargo system and user-friendly configuration, it underscores BRP's commitment to providing versatile outdoor solutions.

Can-Am Outlander Electric

In an era where sustainability becomes paramount, the Can-Am Outlander Electric emerged as a trailblazer in electric all-terrain vehicles. This model introduces a new approach to outdoor adventures with a zero-emission riding experience, complete with innovative design characteristics and functionalities tailored for modern enthusiasts.

Can-Am Defender HD11

Finally, the Can-Am Defender HD11 received accolades for its remarkable cabin space, flooded with natural light and finished with ergonomic designs. Its robust exterior, accentuated by bold front features, mirrors the strength and practicality that defines the Can-Am brand.

About BRP Inc.

Headquartered in Quebec, Canada, BRP Inc. boasts over 80 years of innovation in the powersports arena. With a diverse portfolio of premier brands including Ski-Doo, Lynx, Sea-Doo, Can-Am, and Rotax, BRP pioneers exhilarating experiences for outdoor adventure seekers worldwide. The company's recent sales figures of CA$8.4 billion demonstrate its strong global presence and commitment to quality and consumer satisfaction. Employing nearly 17,000 passionate individuals, BRP is dedicated to pushing the boundaries of what's possible in powersports.

With these four Red Dot Awards, BRP solidifies its position as a leader in design and innovation within the powersports industry, paving the way for a future rich with creativity and cutting-edge technology.