BRP's Triumph: Four Red Dot Design Awards Acknowledging Innovative Excellence

BRP Celebrates Success at Red Dot Awards

In a remarkable achievement, BRP Inc., headquartered in Valcourt, Quebec, has been recognized on a global scale by securing four prestigious Red Dot Awards, including the illustrious "Best of the Best" accolade for its innovative product, the Sea-Doo Switch Fish. These awards are a testament to BRP’s commitment to design excellence and innovation, substantially enhancing the company's reputation within the powersports industry.

The Sea-Doo Switch Fish, a standout among this year's winning products, is a versatile pontoon that effortlessly transitions from a fishing vessel to a recreational craft, showcasing BRP’s pioneering modular design. Its adaptable system allows users to customize their experience by choosing from nearly 100 components. The Rosette design jury praised it, stating, "an exceptionally comprehensive concept in which form, modularity, and graphics meld perfectly, making both usage scenarios feel equally convincing."

Denys Lapointe, BRP’s Chief Design Officer, expressed his pride at the ceremony, having presented the "Red Dot Design Team of the Year 2026" award to the team. This recognition underscores the strength of BRP's design vision and its continuous endeavor to excel through innovative design and functionality.

In the realm of all-terrain vehicles, the Can-Am Outlander MAX 6x6 received accolades for its uncompromising performance in extreme conditions. The vehicle's robust design features a modular cargo bed and an intuitive fastener system, allowing for seamless cargo organization and versatility in use. The jury noted the vehicle’s “powerful, functional style and visual presence,” reinforcing its reputation among industry leaders.

Additionally, the Can-Am Outlander Electric makes its mark by ushering in a new era of environmentally conscious recreation with its zero-emission experience. It features a distinctive sculpted body and ergonomic elements, appealing to modern riders looking for sustainable options without sacrificing performance.

Finally, the Can-Am Defender HD11 leads with an architectural interior filled with natural light, ergonomic designs, and durable materials. Its bold exterior design, characterized by its unique headlights, showcases Essence of BRP’s innovation in style and practicality.

Founded on over 80 years of industry experience, BRP is famed for its wide-ranging portfolio of powersports products, including Ski-Doo snowmobiles and Sea-Doo watercraft and pontoons. The company prides itself on its dynamic approach, continuously personalizing experiences across different terrains. As of January 31, 2026, BRP reported impressive annual revenue figures of CA$8.4 billion, cementing its place as a key player in the global powersports market.

With its strong emphasis on design excellence and innovation, BRP’s recent accolades serve not just as recognition of its achievements but as an impetus to continue pushing the boundaries of what's possible in the world of powersports.