Sonic Automotive Earns Recognition as One of America's Most Trustworthy Companies by Newsweek

Sonic Automotive Earned Trust from Customers

On May 21, 2026, Sonic Automotive, Inc. made headlines by being recognized as one of the Most Trustworthy Companies in America by Newsweek. This award serves as a significant testament to the company's enduring commitment to purpose, trust, and exceptional service that it provides to millions of customers every year.

Founded in 1966 by Bruton Smith, Sonic Automotive has developed a robust reputation for delivering unparalleled customer experiences across its expansive network of automotive and powersports franchises. The achievement positions Sonic Automotive as the only retailer in the automotive sector among the 24 honorees in this specific category, showcasing its commitment to maintaining high standards across the board.

A Comprehensive Evaluation

The selection process included surveys from over 25,000 customers, employees, and investors, who evaluated over 100,000 companies across 23 industries. Sonic Automotive stood out, achieving this recognition by being one of only 700 companies chosen for their exceptional approach to customer service and trustworthiness. Among its peers in the automotive category, the company shares the spotlight with well-respected brands such as Harley-Davidson, highlighting Sonic's unique blend of automotive retail and powersports.

Purpose-Driven Principles

For 60 years, Sonic Automotive has operated under a definitive purpose: to create experiences that fulfill dreams, enrich lives, and provide happiness. This ethos resonates through every division of the company, whether it be at their franchised dealerships, EchoPark Automotive, or Sonic Powersports locations. The focus on delivering human-centered service is what distinguishes the company's operations and its employees, earning trust and loyalty from customers.

David B. Smith, the company's Chairman and CEO, emphasized the importance of trust, stating, "Trust is earned through people and purpose, not through just words." Under his leadership, and the foundational values established by his father, Sonic Automotive continues to emphasize that taking care of people leads to long-term success.

Spectacular Milestones

The metrics stemming from Sonic's commitment to reliability and customer satisfaction are staggering. The company touts nearly 7 million vehicles sold over its six decades of operation, combined with approximately 40 million completed service experiences. Moreover, the company boasts more than one million 5-star reviews, which serve as proof of the trust they have built with customers—one positive interaction at a time.

Consistent Experience Across the Board

While the Sonic Automotive brand may not always be front and center at every retail location, it serves as the backbone of the experience delivered. This reputation has been cultivated not merely through marketing strategies but through consistent excellence and transparency during every customer interaction. Jeff Dyke, President of Sonic Automotive, expressed the company's vision stating, "We’ve set out to be known for how we make people feel."

As Sonic Automotive continues to forge its path in the automotive and powersports industry, the essence of their service will always come first, ensuring every interaction exceeds customer expectations. The recognition from Newsweek will further cement this ideology, serving as a reminder of the importance of trust in business, and the company is poised to continue this commitment.

Future Aspirations

Sonic Automotive is on a mission to become the most valued diversified automotive retail and service brand in the nation. With its impressive range of platforms, programs, and a dedicated workforce, the company is geared towards nurturing and advancing customer experiences for years to come.

For further insights, you may visit Sonic Automotive's official website, SonicAuto.com, where more information about their offerings is readily accessible.