#USA #Philadelphia #Health Union #Patient Insights #HCP Insights

Health Union Unveils Expanded Insights Solutions

Health Union, a frontrunner in digital health, announced a significant expansion of its market research and insights solutions aimed at patients and healthcare providers. This strategic move is built on over ten years of experience in delivering top-tier custom research solutions tailored for the pharmaceutical and healthcare sectors. The newly updated product suite is designed to provide unparalleled insights into the experiences of both patients and healthcare professionals (HCPs), which is a new focus for 2026.

Richard Vitali, Senior Vice President of Insights at Health Union, emphasized the company’s unique position in the market: "Our unique advantage lies in the deep, authentic, and continuous understanding we have of the patient and HCP experience. Our innovative methods capture the emotional landscape and lived realities that traditional research often misses. We take that complexity and distill it into clear, visually compelling deliverables that empower our clients to make confident, strategic decisions."

A Comprehensive Suite of Enhanced Solutions

The expanded insights suite incorporates valuable perspectives from patients, caregivers, and HCPs in innovative ways. By harnessing proprietary data from Health Union's online community platforms and a recently acquired HCP database, the company employs diverse methodologies along with specialized therapeutic expertise. This allows for timely, actionable insights that support strategic business decisions throughout the biopharmaceutical product lifecycle.

Drawing on real-world interactions from over 50 condition-specific platforms, Health Union's enhanced suite simplifies the research process and translates complex behavioral data into clear, precise strategic recommendations. The solutions enable clients to:

• - Map the full patient journey, capturing real-time insights from patients and healthcare providers.
• - Engage continuously through monitored online communities, ensuring a direct connection to evolving target audience perspectives.
• - Optimize communications relating to disease education and brand messaging using tailored testing methodologies.

Innovative Research Offerings

The new suite of offerings includes:

1. Foundational and Deep-Dive Research:
- TrueNorth Patient Journey Mapping: This goes deep into the patient and provider experience, utilizing blended methodologies to explore the entire journey from initial symptoms to ongoing treatment, including emotional nuances.
- TrueNorth Evolution Patient Journey Refresh: This provides essential updates for those who have previously conducted patient journey research, ensuring strategies remain effective and adaptable to emerging trends.

2. Real-Time and Ongoing Engagement:
- PiVOT Patient/Provider Voices on Tap (MROC): By tapping into online communities of specifically selected patients or HCPs, this tool facilitates continuous engagement for dynamic feedback over time.
- VoiceCollective Patient Advisory Board: This forum allows for in-depth discussions aimed at gathering authentic patient perspectives, validating client assumptions, and identifying unmet needs.

3. Optimization and Tracking:
- CommunicationsLab: This segment tests messages and concepts to refine medical education and brand strategies. It incorporates health literacy principles for maximum impact.
- MarketMomentum: These tools monitor evolving attitudes and perceptions among patients and providers through ATU surveys, converting tracking data into actionable insights.
- InsightSprint Pulse Survey: Offering rapid responses to critical business questions, this tool delivers insights quickly, transforming feedback into strategic advantages.

Commitment to High-Quality Research

Health Union continues to emphasize its commitment to producing therapeutically relevant, high-quality, and agile research. This ensures that clients possess the tools needed to develop genuinely patient- and provider-centric initiatives that lead to meaningful market impact. Lauren Lawhon, President of Health Union, reaffirmed this commitment, stating, "The power of this expanded suite of insights solutions is its efficiency and flexibility. Our research teams are experts in their therapeutic areas and fluent in both traditional and technology-enabled methods. By customizing these solutions to meet our clients' unique needs, we uncover deeper truths that bridge the gap between insights and strategy to effectively address business challenges."

About Health Union

Health Union operates the first and largest community-based activation and data platform, transforming healthcare experiences for millions who navigate complex health conditions in collaboration with their care teams. With over 53 condition-specific online communities and 15 years of leadership in community engagement, Health Union's authentic interactions drive a robust suite of media, influencer marketing, market research, and data solutions. This ultimately results in proven outcomes for patients, healthcare providers, and brands.