Chili's® Enhances Fast Food Experience with Big QP Burger Launch

Chili's® Takes a Bold Step into Fast Food Value with the New Big QP Burger



In the fast-paced world of fast food, where consumers are increasingly frustrated by soaring prices and disappointing value, Chili's Grill & Bar is stepping up to the plate. The restaurant chain announced today the introduction of the Big QP Burger to its popular 3 For Me® menu, promising to deliver satisfying meal options without breaking the bank.

In an exciting twist, the Big QP Burger features familiar fast-food flavors, stacked with two slices of American cheese, mustard, ketchup, pickles, diced onions, and a hefty portion of beef, boasting 85% more meat than a typical Quarter Pounder with Cheese. Priced at just $10.99, diners can enjoy this new burger alongside unlimited chips and salsa and a fountain drink.

Recognizing that customers sometimes find themselves searching for fast food options, Chili's has launched a campaign titled Fast Food Financing as a temporary pop-up experience designed to help patrons combat the rising costs of fast food meals. Scheduled for April 16 and 17 at 37 Union Square West, New York, this innovative event will simulate a financing store experience that allows attendees to receive a gift card to mitigate fast food expenses, while also introducing them to the Big QP.

During these pop-up days, guests will immerse themselves in a creative setup, where once they are 'approved' for financing, they will receive a gift card to help offset the costs of typical fast food combos. Following this, they will have access to a Chili's speakeasy, where they can try the Big QP Burger, fries, a bottomless supply of chips and salsa, and an unlimited drink assortment.

Chili's Chief Marketing Officer, George Felix, expressed his excitement about the new addition to the menu: “We believe Chili's 3 For Me menu has been the best value in the industry since we introduced it in 2022, and we just made it even better with the new Big QP burger.” He further emphasized that when diners cannot reach a Chili's location, this pop-up campaign serves to provide support when they feel compelled to resort to drive-thru alternatives.

This launch demonstrates Chili's commitment to providing excellent value, reinforcing the notion that a quality dining experience does not have to come at a high cost. The Big QP Burger joins the ranks of other popular items under its 3 For Me menu, which includes the Big Smasher, another delicious burger offering introduced last year that features double the beef of a Big Mac.

While the Big QP Burger is available across Chili's outlets nationwide, fans who are unable to visit New York City for the pop-up can still participate in the Fast Food Financing initiative through social media giveaways on platforms like X (formerly known as Twitter). For updates and more information on the event, followers are encouraged to engage with Chili's social media channels, and explore ideas and initiatives directly on the official website: fastfoodfinancing.com.

As the fast food landscape continues to evolve, Chili's Grill & Bar remains steadfast in its mission to challenge the status quo, ensuring that customers receive not just meals, but experiences worth celebrating. Dining out should always feel like a joyous occasion, and Chili's is making sure that every bite reflects that philosophy, even amid rising prices and busy lifestyles. To discover more about their offerings, please visit chilis.com today.

Topics Consumer Products & Retail)

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