#Japan #TikTok #Fukuoka #ByteDance #EC

Ureru Group to Launch TikTok Shop Management Services

Ureru Group, based in Fukuoka, Japan, recently announced that its subsidiary, Ureru Cross-Border E-Commerce, will start offering operational management services for the TikTok Shop, an innovative e-commerce platform from ByteDance. This service will begin in June 2025, marking a significant milestone as Japan prepares for its “TikTok Shop Era.” With the growth of TikTok outside of China, including substantial market expansions in Southeast Asia and the United States, Ureru Group is poised to be a leader in this emerging landscape.

The Rising Tide of TikTok Shop

TikTok Shop is revolutionizing the way consumers view, consider, and purchase products entirely within the app. The global market for live commerce has exploded, reaching 29 trillion yen in China alone. In Southeast Asia, the market was approximately 626.5 billion yen in 2022, with Indonesia projected to surpass 2.8 trillion yen by 2023. The recent launch of TikTok Shop in the United States in September 2023 saw over 5 million new purchasers within just a few days of Black Friday and Cyber Monday, further solidifying TikTok's role in e-commerce.

Japan, with over 33 million active TikTok users, faces a pivotal moment as its domestic e-commerce market is estimated to be around 20 trillion yen. As the TikTok Shop begins operations, the groundwork will be laid for what is projected as a transformative era for Japanese e-commerce.

Why Ureru Group Holds a Competitive Advantage

Ureru Cross-Border E-Commerce has a proven track record in navigating the Chinese TikTok (known as Douyin) market, successfully managing multiple cross-border e-commerce projects. Leveraging its extensive data and expertise, Ureru Group will provide comprehensive operational management services, covering everything from shop creation to daily operations, analytics, and improvements.

These services aim to address common challenges for businesses looking to establish a presence on TikTok Shop, such as lack of operational know-how or failure to achieve sales targets. Ureru Group stands ready to implement effective strategies to ensure success on this platform.

Insight from CEO Sota Takahashi

CEO of Ureru Cross-Border E-Commerce, Sota Takahashi, expressed his excitement about the impending launch of TikTok Shop in Japan. He noted that many businesses are keen to tap into the vast potential of TikTok Shop, which has already shown significant growth in other markets. He emphasized the organization's commitment to assisting Japanese enterprises in using their accumulated experience from the Chinese market to thrive in Japan.

“Businesses interested in maximizing their potential on TikTok Shop will find our services invaluable. We will handle everything from shop setup to day-to-day operations,” said Takahashi, inviting interested companies to join in the overseas market expansion.

Looking Ahead

While the current impact of these services on the group’s consolidated financial results is deemed modest, Ureru Group believes that as the Japanese TikTok Shop market expands, it will contribute positively to its longer-term corporate value and performance. Any necessary disclosures regarding the business's outcomes will be communicated promptly as the situation evolves.

For further inquiries, feel free to reach out via the provided contact details.

Ureru Group is committed to leading the charge into a new era of e-commerce in Japan, leveraging its extensive experience to help businesses succeed on TikTok Shop.