Strengthening Automotive Safety Awareness Through Formula E Partnership

Autoliv Partners with Formula E to Enhance Automotive Safety

In a groundbreaking move aimed at advancing vehicle safety, Autoliv, Inc., a leader in automotive safety systems, has officially partnered with the ABB FIA Formula E World Championship. This collaboration, which was announced on April 24, 2025, seeks to leverage the high-profile platform of Formula E to foster awareness around safety practices and equipment as well as highlight innovative technologies intended for both racing professionals and everyday drivers.

Gabriella Etemad, the Senior Vice President of Communications at Autoliv, expressed pride in the partnership, emphasizing how this collaboration will amplify the core message of automotive safety. The alliance signifies a key milestone in Autoliv's relentless pursuit to empower safer driving experiences, especially as the automotive industry evolves with a focus on electric vehicles.

The partnership will emphasize three principal areas of focus:

1. Promoting Safety Equipment Use: Through the extensive reach of Formula E's audience, Autoliv aims to inspire a culture of safety by encouraging drivers to adopt safety measures such as always wearing seatbelts and selecting vehicles equipped with state-of-the-art safety features. Maximal safety is not just a necessity but a responsibility for everyone on the road.

2. Inspiring Future Talent: Recognizing the necessity of nurturing future professionals in automotive safety, Autoliv plans to engage with younger generations to promote career opportunities in this vital area. By sharing insights and cultivating interest at various events, the partnership will work to ignite passion for automotive advancements among audiences across all ages.

3. Advancing Electric Vehicle Safety: Autoliv is committed to pushing boundaries in the realm of safety technology specifically tailored for electric vehicles. As the demand for electric cars continues to surge, Autoliv's role in developing cutting-edge safety features is paramount.

Etemad remarked, “This collaboration is a testament to our dedication to making vehicles safer for everyone.” She expressed enthusiasm about the potential advancements this partnership could unveil, furthering global automotive safety standards.

Tiziana Di Gioia, Chief Commercial Officer of Formula E, echoed Etemad’s sentiments, stating that safety remains a top priority, especially in a competitive atmosphere where advanced race cars operate at high speeds. Di Gioia believes that the shared priority of safety between Formula E and Autoliv sets a solid foundation for promoting vehicle safety principles to motorsport fans and the broader public.

The partnership officially commenced in April 2025 and involves multiple branding initiatives, including featuring the Autoliv logo on safety and medical vehicles, along with localized activities during various races. This integration aims not only to enhance visibility for Autoliv but also to drive comprehensive discussions around automotive safety in exhilarating racing contexts.

Recent statistics reveal that in 2024, Autoliv's products contributed to saving approximately 37,000 lives and reducing around 600,000 injuries—a clear indication of the company's pivotal role in the automotive safety landscape. Autoliv operates in 25 countries and invests heavily in research and development at 13 technical centers, employing around 65,000 individuals who are dedicated to the vision of Saving More Lives.

As the ABB FIA Formula E World Championship stands as the first all-electric FIA World Championship and is certified as net-zero carbon from its inception, it also serves as the perfect backdrop for Autoliv to showcase how technology can not only drive performance but also ensure safety in automotive innovations. Formula E serves as a platform to captivate audiences while fueling advances in electric vehicle technology, aligning perfectly with Autoliv's goals.

This partnership embodies a shared commitment to creating a safer automotive future through awareness, education, and relentless innovation. Moving forward, Autoliv and Formula E are set to inspire a global audience, instilling a safety-first mindset amongst drivers, young and old alike, and continuing to push the envelope on the standards of vehicle safety in the automotive industry.

For more insights regarding Autoliv’s latest initiatives or to stay updated on the advancements from the collaboration with Formula E, interested parties can visit the official Autoliv website.

Together, Autoliv and Formula E are not just racing towards better performance but are also racing towards a safer world for all.