IKEA's Partnership with National Sleep Foundation Uncovers Sleep Trends Among Americans

A New Era of Sleep Insights



IKEA U.S. has taken a significant step towards enhancing the quality of sleep for Americans through its latest collaboration with the National Sleep Foundation (NSF). This partnership has culminated in a report titled 'Sleep Matters: An Illuminating Report on Sleep', unveiling startling statistics and insights about the sleep habits of Americans. This initiative is part of IKEA's overarching goal to empower individuals to achieve the restful nights they deserve.

The Findings from the Study


IKEA and NSF's joint research surveyed over 2,000 U.S. adults, aiming to delve into sleep habits, obstacles that hinder quality sleep, and the impact of sleep on various aspects of life such as health, mental well-being, and creativity. Alarmingly, the findings reveal that approximately 86% of Americans express dissatisfaction with their sleep performance, which correlates with how many are willing to forgo social activities just to ensure they get a better night’s rest. Over thirty minutes of thought per day is dedicated to sleep, which accumulates to nearly eight days of contemplation annually.

Barriers to Better Sleep


The research points out several barriers affecting sleep quality. Noteworthy among these is the absence of a consistent, calming bedtime routine; a staggering 67% of respondents indicated that their sleep routines are often compromised by stress and daily responsibilities. Moreover, 40% of surveyed individuals mentioned that racing thoughts keep them awake, a trend that seems more prevalent among younger generations, such as Millennials and Gen Z.

The Importance of Sleep Support


Tania Moreira, Bedroom Business Manager at IKEA U.S., emphasized the importance of sleep in her statement: “At IKEA, we believe sleep should be a pleasure, not a source of pressure.” With over 80 years of experience in design and sleep solutions, IKEA is committed to assisting its customers in creating the serene bedroom environments they envision.

Key Takeaways


The findings further indicate that many Americans understand the necessity of quality sleep and are keen to implement changes for improvement. Solutions highlighted include maintaining cooler room temperatures, ensuring comfort with mattresses, and creating dark sleeping spaces. In fact, respondents rated these factors as pivotal for achieving restorative sleep, with 23%, 20%, and 18% of participants respectively acknowledging their importance.   

The NSF's CEO, John Lopos, also spoke on the study, noting, “Together we can unveil unique opportunities that can assist anyone in becoming their 'Best Slept Self®'. The joint efforts with IKEA showcase a commitment to resolving sleep-related issues and enhancing public dialogue around sleep.”

IKEA's Commitment to Sleep Health


IKEA's initiative aligns seamlessly with the company’s mission to enhance daily life for billions through thoughtfully designed, accessible, and sustainable sleep products. Their aim is to make it easier for individuals to cultivate better sleep habits without breaking the bank.

To explore the full findings of the survey and discover strategies for improving sleep quality, IKEA encourages the public to visit IKEA-USA.com/sleepreport.

About IKEA and NSF


IKEA stands firm on its vision to make everyday life better through well-crafted home furnishings. They operate 375 stores globally, including in 51 locations across the U.S.

The National Sleep Foundation, established in 1990, is dedicated to enhancing public health through sleep education and advocacy. Their 35 years of expertise and commitment play a critical role in establishing sleep health standards and dissemination of sleep improvement techniques.

As sleep health continues to gain prominence in public discourse, initiatives like that of IKEA and NSF not only raise awareness but also empower individuals to take control of their sleep practices, ensuring a brighter, restful future.

Topics Health)

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