#Japan #Tokyo #FamilyMart #Maple Super Alloy #Breakfast Combo

FamilyMart Launches Exciting New Campaign: "Asa Famima no Combi Wari"

On September 14, 2026, FamilyMart officially unveiled its latest campaign strategy, "Asa Famima no Combi Wari," at msb Tamachi (Tamachi Station Tower S). The presentation was led by Yasuhiko Nishimori, the Assistant CSCO and Head of Product Planning and SV Coordination. Amidst much excitement, the popular comedy duo Maple Super Alloy, consisting of Natsuki Ando and Kaz laser, highlighted their favorite breakfast items and shared their passion for morning meals, leaving attendees in high spirits.

The New Morning Campaign: "Asa Famima no Combi Wari"

During the strategy presentation, Nishimori shared insights into FamilyMart's effort to celebrate its 45th anniversary through its slogan "Ichiban Challenge" (The Biggest Challenge). Pointing out trends from internal POS data, it was revealed that the busiest time for customer visits is during the hour of 8 AM, with 32.5% of weekday customers shopping between 5 AM and 11 AM. Additionally, about 40% of daily sales for staple breakfast items such as rice balls and bread are briskly made during these morning hours.

In light of these findings, FamilyMart introduced the compelling offer of the "Asa Famima no Combi Wari," allowing customers to purchase select rice balls or bread paired with tea, black tea, or coffee for just 250 yen (tax included) between the hours of 5 AM and 11 AM, starting September 15.

Maple Super Alloy Takes the Spotlight

In a special guest segment, Natsuki Ando and Kaz laser from Maple Super Alloy shared their breakfast preferences and their ideal meal combinations. Ando expressed her love for rice, saying, "Rice balls remind me of school trips, and the perfect pairing is a must!" Meanwhile, Kaz laser emphasized convenience, noting, "In the morning, I often opt for things I can eat with one hand. I'm a bread person!" The comedic interplay kept the audience amused throughout their segment, culminating in a light-hearted exchange where Ando asked if she could sample the rice balls on display, only for Kaz laser to humorously respond, "Not a chance!"

Ando then revealed her favorite combination of "Hand-Rolled Spicy Cod Roe" and 600ml of barley tea, pointing out the high quality of FamilyMart's rice balls. In contrast, Kaz laser endorsed the "Frank Roll" and "Family's BOSS Black Coffee 450ml" for their portability and ease of enjoyment while on the move. The duo's contrasting views created engaging banter, filling the event with laughter and applause.

Details on the Participating Products

The campaign features five varieties of rice balls:

• - Hand-Rolled Chicken Mayo: 184 yen (税込198 yen)
• - Hand-Rolled Salmon: 218 yen (税込235 yen)
• - Hand-Rolled Kombu: 184 yen (税込198 yen)
• - Hand-Rolled Nankou Ume: 184 yen (税込198 yen)
• - Hand-Rolled Spicy Cod Roe: 218 yen (税込235 yen)

Additionally, there are eight types of bread available:

• - FamilyMart Curry Bread: 158 yen (税込170 yen)
• - Frank Roll: 195 yen (税込210 yen)
• - Egg Koppu Bread: 139 yen (税込150 yen)
• - Sausage Donut: 167 yen (税込180 yen)
• - Double Peanut Koppu Bread: 139 yen (税込150 yen)
• - Apple Cream Danish: 139 yen (税込150 yen)
• - Fermented Butter Chocolate Croissant: 163 yen (税込176 yen)
• - Butter Croissant Melon Bread: 147 yen (税込158 yen)

To complete the breakfast experience, customers can choose from five types of tea and four coffee options.

New Commercial and Campaign Launch

To promote the campaign, a new TV commercial featuring the catchy tagline "Asa Famima no Combi Wari" will air nationwide from September 15, 2026. The commercial highlights the incredible value of combining rice balls or bread with drinks for just 250 yen. The promotional video includes a performing DJ store manager engaging in a lively dance with the catchy FamilyMart sound logo, encouraging viewers to try the affordable options.

To celebrate the campaign launch, FamilyMart invites customers to follow their official X account (@famima_now) and re-share designated posts for a chance to win 250 yen in "Choose Your Pay®" digital gift credits.

A Commitment to Quality

As they celebrate their 45th anniversary, FamilyMart aims to provide customers with unique and enjoyable experiences, staying connected with local communities and families. Their commitment to quality products, innovation, and sustainability reflects their dedication to being a dependable part of daily life.

For more information and updates, please visit their special anniversary site:
FamilyMart 45th Anniversary Special Site.