#Japan #Tokyo #JAPAN DENIM #TCS2026 #Matsuyaginza

Celebrating Japan Denim at Matsuyaginza

Matsuyaginza is set to host a remarkable event titled "Matsuyu's Regional Co-Creation" from March 11 to March 24, in line with the grand fashion and design festival, "TOKYO CREATIVE SALON 2026" (TCS2026). The event will showcase the globally admired "Made in Japan Denim" and communicate the essence of Japanese craftsmanship through beautiful window displays and engaging pop-up shops.

1. Unique Displays from Hiroshima and Gunma

The first eye-catching feature will be an innovative window display highlighting the extraordinary resist-dyeing techniques from Fukuyama City in Hiroshima Prefecture, paired with the intricate embroidery artistry from Kiryu City in Gunma Prefecture. This dynamic presentation allows visitors to witness a beautiful collaboration between Japan's renowned production techniques.

• - Date: March 9 to March 24 (Main entrance window)
• - Date: March 10 to March 24 (Underground windows)

2. Shopping Incentive: Upcycled Denim Tote Bags

During this event, the first 400 customers who spend 33,000 yen or more at Matsuyaginza using any Matsuyaginza cards will receive a unique souvenir tote bag made from upcycled denim. The bag features a design inspired by the logo of the traditional kimono shop from Matsuyaginza's inception. This limited item is available only once per person while supplies last.

• - Valid Venue: Within Matsuyaginza and Matsuyaginza Marronnier Dori
• - Pickup Location: Matsuyaclub Promotion Space near the first parking lot
• - Date: March 11 to March 22, from 11:00 AM to 6:00 PM

3. Denim Ribbon Badges Welcome Visitors

Matsuyaginza staff will be welcoming guests wearing denim ribbon badges crafted from upcycled denim—similar materials to those used in the souvenir tote bags. This delightful touch aims to create an engaging atmosphere throughout the event.

4. Discover Pop-Up Shops from Japan's Leading Denim Regions

Two pop-up shops will feature products from Japan's major denim-producing regions, Hiroshima and Okayama. Customers will find a diverse range of items— from jeans to dresses and accessories.

• - 5th Floor Promotion Space:

- Blue Trick: Open from March 11 to March 17
(Introducing tailored jackets designed to evolve in look as worn)
- Fukuyama Mono Shop: Open from March 18 to March 24
(Offering beautifully tailored G-jackets and dresses distinguished by quality and elegance)

5. Collect Rewards with Matsuyaginza's Co-Creation Rally

Participate in a thrilling rally throughout Matsuyaginza, where visitors can explore seven designated points and collect keywords. Present completed forms at the prize redeeming location to the first 300 participants for a special gift.

• - Gift: Original DECO Chocolates (1 set)
• - Redeeming Location: 4th Floor Matsuyaginza.com Pickup Counter

Enjoy More Festivities During the Event

A variety of exciting events await visitors in Ginza! The "GINZA SOCIAL ACTION" project, for example, promotes sustainability by offering free fresh flowers at Sukiyabashi Park from March 14, while “GINZA QUEST 2” provides a unique experience engaging with the history and stories of the Ginza district through a treasure hunt.

Conclusion

The “TOKYO CREATIVE SALON 2026” serves as an annual celebration of creativity, capturing the essence of Japanese culture and craftsmanship. It showcases a broad spectrum of art forms and sustainable practices, aiming to connect Japan's innovative spirit with the world. This year's event promises to be a significant moment for both locals and visitors alike in the vibrant Ginza district.