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Exciting Augmented Reality Collaboration: UUUM and HoloSpace

In a groundbreaking initiative set to redefine entertainment, HoloSpace Co., Ltd., based in Shibuya, Tokyo, has teamed up with UUUM Co., Ltd. and the Okumatsushima Clubhouse located in Higashimatsushima, Miyagi Prefecture. This partnership is centered around a collaborative event known as "Bom Bom TV AR Hide and Seek," which will run from November 2, 2025, to January 31, 2026.

Bringing AR to Life with Bom Bom TV

The event features beloved members of the YouTube channel Bom Bom TV, including popular personalities like Yocchi, Domi-chan, Mimi, Yume-chan, and Seorin. Attendees will immerse themselves in a new kind of hide-and-seek experience facilitated through augmented reality (AR). As they explore the Okumatsushima Clubhouse, participants can use their smartphones to discover these characters at different checkpoints.

Seamless Integration of Digital and Reality

A unique aspect of this initiative is the use of NFC technology embedded into acrylic keychains that participants can interact with. Rather than needing to download a specific app, guests can simply tap their smartphones against the "Popping! AR Acrylic Keychain" to watch as Bom Bom TV members come to life in AR. This innovative approach merges digital content with real-world experiences, showcasing a fresh format for tourism and entertainment.

HoloSpace's Role in the Project

HoloSpace has played a critical role by designing and manufacturing the NFC-integrated acrylic keychains. These keychains not only serve as collectibles but also act as gateways to unlock AR experiences. The company has supported the development and implementation of the WebAR Stamp Rally system, allowing participants to wander around the clubhouse in search of AR characters. Additionally, they have collaborated in creating engaging experiences that blend the allure of the local venue with the charm of Bom Bom TV's IP.

Engaging Local Visitors Through Technology

By merging the delight of physical merchandise with captivating digital experiences, HoloSpace is pioneering innovative tourism entertainment solutions. The partnership exemplifies how entertainment entities can collaboratively create added value by connecting regional attractions with fandom, enhancing the overall visitor experience.

To learn more about the NFC-enabled acrylic keychains, offered at an introductory price of 1,380 yen, please visit HoloSpace's website. Interested parties can also explore the options for implementing WebAR Stamp Rally systems for their own venues, beginning at a budget-friendly rate of 10,000 yen per month without the need for extensive upfront investment.

Event Details at a Glance

• - Event Name: Bom Bom TV AR Hide and Seek
• - Dates: November 2, 2025 - January 31, 2026
• - Location: Okumatsushima Clubhouse (15-1, Kita Yokake, Nobiru, Higashimatsushima, Miyagi Prefecture)
• - Participation: Purchase and bring the "Popping! AR Acrylic Keychain" to join the fun. The keychain can be acquired at the Okumatsushima Clubhouse or via the official UUUM EC site here.
• - Organizers: UUUM Co., Ltd. and Okumatsushima Clubhouse
• - Technical Support: HoloSpace Co., Ltd.

About Bom Bom TV

Operated jointly by UUUM and Kodansha, Bom Bom TV is a popular YouTube channel that focuses on engaging and educational content for children. Through hands-on experiments and DIY projects, the program encourages creativity and discovery.

About HoloSpace

HoloSpace Co., Ltd. specializes in NFC merchandise, WebAR system development, and stamp rally system provision, enhancing everyday experiences with entertaining technologies. To learn more about their offerings, visit HoloSpace's corporate site. For inquiries, please reach out via email at [email protected].