#Japan #Tokyo #Comichi #manga IP #comic Bro

Comichi Launches Manga Growth Studio

Comichi, a leading company in manga platform operations based in Tokyo, has recently introduced their latest initiative, Manga Growth Studio. This new support service is designed for companies venturing into the manga intellectual property (IP) business. The Manga Growth Studio aims to streamline the integration of editorial workflows with data analysis to foster successful IP development.

Background of the Service

In recent years, the entertainment industry has witnessed increasing diversification stemming from manga IP, which extends beyond just comics to anime adaptations and merchandise. As the web manga market expands, there has been a surge of interest from non-publishing companies looking to leverage manga IP for new business ventures.

However, many companies entering this space do not have the necessary knowledge regarding building editorial frameworks, managing media, or evaluating works based on data. This lack of understanding presents a significant barrier to successfully creating and nurturing IP.

With experience in supporting over 20 manga platforms, Comichi has accumulated valuable insights into editing, development, and data analysis. The Manga Growth Studio combines these insights to offer supportive infrastructure for companies inexperienced in the manga business to facilitate their entry.

Three Support Functions of Manga Growth Studio

Unlike traditional services which may merely facilitate production or provide tools, the Manga Growth Studio adopts an integrated support model that encompasses three key functions:

1. Magazine Operations Support via Web Manga and Apps

• - Assistance in launching web media
• - Support in introducing manga applications
• - Framework design for membership base and user flow

Rather than viewing the web and app as standalone entities, this support aims to create a cohesive growth strategy.

2. Creation Development Support (Editorial Assistance)

• - Support in designing serialization projects
• - Support in setting serialization KPIs
• - Assistance in establishing improvement cycles

This function follows the progress from the planning stage through serialized updates, improving the probability of success for new titles.

3. Work Evaluation and Analysis Support

• - Quantitative evaluation through Comichi's proprietary analysis platform, MangaMetrics
• - Data analysis crossing multiple media
• - Continuous monitoring of growth during serialization

This approach integrates editorial decisions with data-driven assessments, making the potential of works visible even during their serialization.

Launching with comic Bro

For its debut initiative, the Manga Growth Studio will provide support to Comic Bro, a newly established label from Zita Corporation. This collaboration includes comprehensive support, from web media setup to work development and data analysis, aimed at building a robust IP development framework for the new label.

Zita aims to utilize manga IP to create new business opportunities with this label.

Future Developments

Comichi intends to strengthen partnerships with companies looking to create new business models based on manga IP through the Manga Growth Studio. Multiple projects are scheduled to commence with various partner organizations, aiming for implementation across several labels by 2026.

Current Media Associated with Comichi+

Currently, the Comichi+ service has been integrated into numerous publishers and media outlets, including Champion Cross, Young Champion Web (Akita Shoten), Young Animal Web (Hakusensha), and many others.

About Comichi

Comichi is a data science company dedicated to supporting manga editorial departments. Our patented and difficult-to-replicate analytical methods enhance the reproducibility of hit creation, aiming to maximize the value of IP through diverse platforms such as web magazines and merchandise sales.

Our ultimate goal is to form a coalition centered on Japanese manga and strive to establish IP companies that can compete in the global market.

For those interested in joining our rapidly growing team, we are currently expanding recruitment for positions including engineers, web directors, and analysts. For further details, check out our recruitment page.

For inquiries regarding this release, please reach out using this form.