Teens Unite for Screen Free Prom Campaign, Reviving a Classic Tradition

Embracing a Phone-Free Prom: The #HalfTheStory Movement



In an increasingly digital world, the impact of smartphones on youth culture and social interactions is coming under scrutiny. This is evident in the latest initiative spearheaded by the non-profit organization #HalfTheStory, which aims to revive a classic American tradition—prom—by making it a screen-free event. The movement, led by students from various schools across the United States, encourages teens to leave their phones behind so that they can fully immerse themselves in this quintessential high school experience.

The Inspiration Behind the Initiative


The genesis of the Screen Free Prom project arose from a disheartening trend where many proms had to be canceled due to excessive smartphone use. Students were more engrossed in texting than participating in the event itself. This prompted the #HalfTheStory Teen Advisory Board to take action, striving to preserve this important rite of passage for future generations.

Louise, a 17-year-old member of the advisory board, articulates the sentiment shared by many: "Our collective phone use is currently leading to a significant sense of disconnection. This initiative allows us to come together without the distraction of our devices and enjoy the moment to its fullest."

What Is Screen Free Prom?


So, how exactly does the Screen Free Prom work? #HalfTheStory collaborates with student leaders at different schools to set up a system where participants can securely check in their phones. To facilitate an engaging atmosphere, each prom will feature phone lockers, Polaroid cameras, and photo booths, ensuring students can capture memories without screens. Additionally, raffles will be held, with prizes focused on promoting digital well-being.

Larissa May, the Founder of #HalfTheStory, expressed her enthusiasm about the project: "I always say, 'teen work makes the dream work.' Watching our teens take Screen Free Prom from concept to reality has been awe-inspiring. Each teen deserves the chance to experience prom without digital distractions."

A Collaborative Effort


The initiative has received notable support from Pinterest, an early backer of #HalfTheStory. The first Screen Free Prom took place at Lick-Wilmerding High School in San Francisco, sponsored by Pinterest. Through this partnership, a toolkit was developed to help teens recreate the Screen Free Prom experience in their own schools. The toolkit provides resources and ideas that inspire students nationwide.

Alise Marshall, Senior Director of Corporate Affairs at Pinterest, shared her enthusiasm about the project: "As smartphones become increasingly integral to daily life, we must proactively encourage young people to think critically about their online consumption. We are proud to support #HalfTheStory's initiative, which contributes to fostering responsible digital citizenship."

Education and Advocacy Beyond Prom


In addition to the prom initiative, #HalfTheStory is dedicated to equipping young people with the skills needed to cultivate healthy relationships with technology. Through their program, Social Media U, students in various regions, including the US, UK, and Canada, engage in educational activities designed to promote digital wellness.

The organization also comprises a Teen Advisory Board made up of 27 dedicated teens. This group focuses on advocacy and policy issues regarding teens and technology while generating educational content to share across the organization’s social media platforms.

A Vision for the Future


HalfTheStory has successfully established itself as a leader in promoting a healthier relationship with technology among youth. Founded by Larissa May after her own struggles with social media, the organization dedicates itself to advancing education and advocacy in the realm of social media use. With support from various funders, including esteemed foundations like those of Oprah Winfrey and the Duke and Duchess of Sussex, #HalfTheStory is paving the way for future initiatives aimed at fostering digital wellness.



As the Screen Free Prom movement gains momentum, it serves as a vital reminder of the importance of real-life connections in a digital age. By fostering a culture that prioritizes presence over productivity, #HalfTheStory is not just reviving a significant tradition; it’s empowering a generation of teens to reclaim meaningful experiences.

Topics People & Culture)

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