#USA #San Antonio #Caring Senior Service #Ken Doty #Justin McAdoo

Expanding Horizons: Caring Senior Service Welcomes New Leadership

Caring Senior Service, a trailblazer in non-medical personalized home care, has made significant strides in its commitment to innovation and expansion by appointing Ken Doty as Chief Operating Officer and Justin McAdoo as Chief Technology Officer. This strategic move, announced on September 22, 2025, marks a pivotal moment as the company looks to bolster its position in the rapidly growing senior care market.

A Vision for Growth and Innovation

The company's founder and CEO, Jeff Salter, expressed his enthusiasm regarding these appointments, emphasizing that Doty's extensive experience in franchise performance and McAdoo's expertise in digital solutions will be instrumental in elevating the caregiving experience for clients and families. “With these strategic hires, we are strengthening our position as a forward-looking care provider,” Salter stated, indicating the company's ambitions to further modernize the home care landscape while expanding its national footprint.

Caring Senior Service has recently been recognized as one of Franchise Business Review's Most Innovative Franchises for 2025. This accolade reflects its unwavering commitment to harnessing technology, including its proprietary platform Tendio, alongside a collaboration with Kerry Care – an AI-driven virtual caregiving assistance service. Such initiatives underline the company’s dedication to providing top-tier care tailored to the needs of an aging population facing rising healthcare costs.

Profiles of Leadership

Ken Doty, with his two-decade-long career dedicated to optimizing franchise operations, joins Caring Senior Service with a wealth of knowledge in scaling service-oriented brands. His proven achievements in developing strategies for growth and enhancing operational processes are pivotal for the company's next chapter. Commenting on his new role, Doty noted, “Caring Senior Service has built a reputation for pairing compassionate, personalized care with modern solutions that set the industry standard.” His vision includes refining the operational frameworks that drive franchise success, ultimately attracting innovative entrepreneurs eager to redefine senior care.

On the other hand, Justin McAdoo brings over ten years of experience in systems innovation and digital transformation. His background includes developing solutions that streamline communication and support frontline teams, which are essential for sustainable growth. McAdoo envisions enhancing the existing tools and systems, saying, “By optimizing their workflows, we can improve the care experience for families while positioning the company for continued growth and leadership in the senior care industry.”

The Future of Home Care

As the company adapts to an evolving landscape, it remains focused on expanding its reach and influence across the nation. The increasing demand for in-home care services reflects broader societal trends, with an aging population prompting a more significant shift toward home-based assistance. Caring Senior Service currently operates over 50 locations across the U.S. and is recognized for its innovative approach and use of technology.

The essence of the organization is encapsulated in its GreatCare® method, a commitment to delivering personalized and dependable care that enhances the lives of seniors, individuals with disabilities, and adults requiring assistance in daily living. This dedication has not only solidified Caring Senior Service’s reputation in the industry but also ensured consistent recognition as one of the leading franchises in the sector.

For further information about Caring Senior Service and its services, visit www.caringseniorservice.com. This new leadership chapter signifies the company's drive towards technological integration and enhanced client service, setting a new standard in the home care industry.