#Japan #Shibuya #Tower Records #TDM 1874 #TEN DAYS AFTER

Introduction

TOWER RECORDS BEER Shibuya store is stepping up its game by unveiling a new collaborative beer called 'TEN DAYS AFTER' in partnership with TDM 1874 Brewery. This event is set to kick off on June 6, aiming to offer a unique taste that resonates with the vibrant essence of 1960s blues rock music.

The Beverage

Located on the sixth floor of the TOWER RECORDS building, the Shibuya store has quickly established itself as a hub for craft beer lovers since opening in February. The new addition to their menu, 'TEN DAYS AFTER,' embodies the spirit of classic rock through a carefully crafted double IPA. With an alcohol by volume (ABV) of 7.9%, this robust beverage features an impressive International Bitterness Unit (IBU) of 61, providing an exciting blend of juicy citrus and a moderate bitterness that sings in perfect harmony with the hop aroma.

The beer's name, 'TEN DAYS AFTER,' has a dual significance. The initials 'T' and 'D' refer to 'Ten Day Market,' the original location of TDM 1874 Brewery in Yokohama. Additionally, the phrase is a nod to the profound impact that exceptional taste can leave on the mind, reminiscent of the memorable experiences evoked by the blues rock scene in '60s Britain. The product label features psychedelic illustrations inspired by hops, creating a visual representation of the musicality embedded in the beer itself.

Availability

The launch of 'TEN DAYS AFTER' will coincide with its special appearance at the EBINA BOOZE FEST, a beer festival scheduled for June 6 and 7 in Ebina City, Kanagawa Prefecture. Attendees at the festival will have the opportunity to taste this new brew at the TDM 1874 Brewery booth, enhancing the festival experience with local flavors and brewery highlights.

Product Details

• - Name: TEN DAYS AFTER (テン デイズ アフター)
• - Style: DOUBLE IPA
• - ABV: 7.9%
• - IBU: 61
• - Hops Used: Polaris, Nelson Sauvin, Motueka, Citra, Galaxy, Cryo Pop
• - Aromas: Peach, Passionfruit, Mango
• - Flavours: White grape, Herbal, Dragonfruit. The taste is dry with a long-lasting bitterness.
• - Price: S Size 900 JPY (tax included) / L Size 1,450 JPY (tax included)
• - Sales Locations: TOWER RECORDS BEER Shibuya, EBINA BOOZE FEST (TDM 1874 Brewery booth)
• - Release Date: June 6

About TDM 1874 Brewery

TDM 1874 Brewery, operated by Sakaguchiya Co., Ltd., is a renowned craft beer brand rooted deeply in the Yokohama area. The brand name encapsulates both the name of the locality, 'Ten Day Market,' and the founding year, 1874. The brewery focuses on crafting beers using local ingredients, promoting sustainable practices such as repurposing beer pomace as fertilizer in agriculture. TDM 1874 strives to highlight the charm of Yokohama and Kanagawa through their brews and has garnered significant recognition, winning first place consecutively in the ASIA BEER CHAMPIONSHIP in 2024 and 2025.

About EBINA BOOZE FEST

The EBINA BOOZE FEST is a highly anticipated early summer drinking event that showcases both Kanagawa craft beer and sake. This year, it will feature 16 local breweries and two sake producers, offering diverse flavors unique to the region. Guests can also enjoy delicious food that pairs well with beer, live music DJs, and local vegetable markets.

• - Event Dates: June 6 and 7
• - Time: 11:00 AM – 7:00 PM (Last call at 6:30 PM)
• - Location: Ebina Central Park, a quick two-minute walk from Ebina Station
• - Entry Fee: Free (A reusable cup for 300 JPY is required upon first beer order, but past cups may be used)

About TOWER RECORDS BEER Shibuya

The TOWER RECORDS BEER Shibuya store is a unique stand-up beer bar located alongside the analog record floor of TOWER RECORDS. The venue is specifically designed to combine rich musical experiences with an expertly curated selection of craft beers from around the world, featuring 12 rotating taps. Whether you're searching for a record or looking for a casual drink, this space aims to blend the excitement of music with refreshing craft brews, creating a gathering spot for both music and beer enthusiasts alike. The bar regularly hosts DJ events and music-related activities to further enrich the experience.

• - Location: Shibuya-ku, Tokyo, 1-22-14 Jinnan, TOWER RECORDS Shibuya, 6th Floor
• - Operating Hours: 12:00 PM – 9:30 PM (Last order at 9:15 PM)
• - Instagram: TOWER RECORDS BEER
• - X: TRC_beerShibuya