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Johnnie Walker and Devereux Golf Launch the 'Keep Walking Collection'

Johnnie Walker, a name synonymous with quality Scotch whisky, has been intertwined with the sport of golf for almost a century. Their long-standing relationship with golf is further amplified through their partnership with Devereux Golf, a brand focused on modernizing the golfing experience. Together, they have unveiled the 'Keep Walking Collection', which aims to honor the progressive spirit of golf in the U.S., particularly in conjunction with the WM Phoenix Open.

The Collection's Inspiration

Rooted in nearly 100 years of Johnnie Walker's heritage, the collaboration symbolizes the brand's commitment to both whisky and the golfing community. The 'Keep Walking Collection' not only reflects the rich traditions of the sport but also integrates contemporary styles suitable for today's golfers. Inspired by the rugged charm of the Scottish countryside, the pieces in this collection feature the official colors of the WM Phoenix Open, seamlessly integrating modern design with a nod to classic golfing attire.

The collection includes a variety of apparel such as polos for men and women, stylish shorts, and unique putter covers, all distinguished by a contemporary reinterpretation of classic Tartan patterns that echo Johnnie Walker's visual identity.

Elevating the Golfing Experience

This launch marks a significant step in Johnnie Walker and Devereux's mission to make golf more inclusive and exciting. Co-founder Will Brunner stated, "Since 2013, Devereux has challenged the status quo in golf, making it more vibrant and enjoyable. This second collaboration with Johnnie Walker brings us one step closer to that goal."

The timing coincides perfectly with Johnnie Walker's status as the first-ever official Scotch whisky of the WM Phoenix Open, one of the most energetic tournaments in the sport. Bert Brunner, co-founder of Devereux, added that this partnership explores the more modern, progressive side of golf while honoring its traditions.

Exclusive Events and Experience

To elevate the launch of the 'Keep Walking Collection', Johnnie Walker has lined up engaging events at the WM Phoenix Open. During the festivities, attendees will have the opportunity to explore the collection, participate in gaming activities, and enjoy exclusive Johnnie Walker cocktails. On February 5th, golf fans over 21 can get a sneak preview during a mini-golf tournament at PuttShack, promising a blend of fun and camaraderie.

The Johnnie Walker Clubhouse experience, stationed at the iconic 16th hole of the Open, offers another layer to this event with signature cocktails like Keep Walking 18 and Johnnie Lemonade. Those unable to attend can indulge in a taste of the event by trying out cocktail recipes available on the Johnnie Walker website.

A Timeless Legacy Continues

The relationship between golf and Johnnie Walker is steeped in history, tracing back to the 1860 British Open, when a Johnnie Walker family member was involved with the sport. The brand's mission to foster an inclusive community within golf resonates clearly through their latest offerings.

Johnnie Walker is committed to maintaining that spirit, evolving with the game while celebrating its traditional roots. This collection and partnership with Devereux Golf not only showcase their dedication to innovation and inclusivity but also promise to make the sport of golf accessible and enjoyable for all.

For those eager to explore the collection, it is available online at Devereux Golf's website. Johnnie Walker enthusiasts and golf fans alike are invited to join this exciting journey that pays homage to rich traditions while looking toward a bold, modern future.

Conclusion

In summary, the launch of the 'Keep Walking Collection' signifies more than just a collaboration between Johnnie Walker and Devereux Golf; it's a celebration of the evolving world of golf, encouraging enthusiasts to embrace new experiences while honoring the foundational traditions of the sport. Whether you're enjoying a shot of Johnnie Walker or hitting the greens in Devereux's latest styles, the spirit of innovation and tradition resonates through every facet of this partnership, making it one to watch in the years to come.