Trimble and Liverpool FC Forge a New Era of Partnership and Innovation

Trimble Partners with Liverpool Football Club

On October 31, 2025, Trimble (Nasdaq: TRMB) revealed a transformative multi-year sponsorship with the prestigious Liverpool Football Club (LFC). This significant partnership underscores Trimble's ambitions to expand its reach within global sports marketing while resonating with Liverpool's values of precision and innovation.

A Visionary Collaboration

The collaboration highlights a shared commitment to transforming how work is performed both on and off the football pitch. Central to this partnership is the integration of Trimble technology in the development and enhancement of LFC's facilities, including the revitalization of the LFC Academy. This prominent project aims to nurture the next generation of footballers, making it imperative for the design to reflect state-of-the-art standards.

By employing Trimble's SketchUp® technology, the club will undergo a comprehensive redesign of its high-performance center. This initiative is set to elevate the infrastructure to industry-leading levels, providing young talents with an optimal environment for training and development.

Expanding Brand Visibility

Trimble's brand will prominently feature in and around Anfield Stadium as well as across LFC's digital platforms. This visibility is strategically aligned with LFC's vast global fan base, effectively connecting Trimble's objectives with the broader sports community. As noted by Rob Painter, Trimble's president and CEO, this sponsorship not only enhances the brand's exposure to over 500 million viewers worldwide but also positions it as a key player in not just sports, but innovation itself.

Reflecting Shared Values

Both Trimble and LFC strive for excellence in their respective fields. The club's recent achievement of its 20th league title in 2025 reflects this pursuit of greatness, mirroring Trimble's mission of driving productivity across various essential sectors. "Trimble's technology will be pivotal in how we adapt our facilities to meet modern demands, particularly with our Academy's redevelopment," expressed LFC Chief Commercial Officer Ben Latty.

A Commitment to Innovation

Innovation is a cornerstone of this partnership, offering new insights and methodologies aimed at enhancing the experience for players, staff, and fans alike. As both organizations continue to evolve together, they emphasize a need for adaptive strategies that meet the fast-paced changes in sports management and technology.

In conclusion, the partnership between Trimble and Liverpool FC not only signifies a financial investment but a shared vision for enhanced sports infrastructure and community engagement. This alliance is set to pave the way for new technological advancements and usher in a new era for both Trimble and LFC's endeavors.

To explore more about this exciting collaboration, visit Trimble's official blog.

About Trimble

Trimble is a pioneer in connecting the physical and digital worlds, striving to reinvent how work is accomplished through a commitment to precision and innovation across industries such as construction and transportation.

About Liverpool Football Club

Established in 1892, Liverpool Football Club has a storied history and a strong commitment to social responsibility, continually working towards sustainability and community empowerment through its charity efforts.