#Japan #biodiversity #Setagaya #Updater #Minna Daichi

UPDATER's 'Minna Daichi' Shines in PR Times Award 2025

UPDATER, a company based in Setagaya, Tokyo, has been honored for its innovative approach to addressing social issues. Recently, the company's press statement titled 'Earth Day on May 10! Amazing Soil Selection' was selected as one of the Best 101 entries in the Press Release Award 2025, hosted by PR TIMES. Competing against a record-breaking 4,573 entries, UPDATER's submission stood out for its engaging presentation of environmental themes.

The award ceremony, held in Tokyo on October 28, coincided with Press Release Day and highlighted UPDATER among the elite group of companies that reached the Best 101. The recognition was based on various factors, including social relevance, empathy, and expressiveness. According to the jury, the release's unique ability to convey complex issues surrounding soil in an accessible manner caught their attention, showcasing a blend of compelling visuals and data.

The release effectively translated the often-overlooked topic of soil into a relatable format for everyday individuals. This approach fostered broader engagement and interest, showcasing the recreational and scientific significance of soils. The jury's praise included comments about the engaging and casual phrasing, 'Amazing Soil,' which reflects UPDATER's deep understanding and connection to the subject of soil.

Commemorative Initiatives

To celebrate this achievement, UPDATER is launching a special initiative that offers a complimentary Biodiversity Survey and Soil Diagnosis to one organization from businesses, local governments, or NGOs dedicated to sustainable management. This presents an excellent opportunity for companies to easily explore and implement efforts related to decarbonization and biodiversity.

The Best 101 selection highlights the importance of UPDATER's mission to make environmental issues accessible to all. Their press release not only enlightened readers about the significance of soil but also encouraged local communities to engage with these vital topics. By integrating expert knowledge with relatable storytelling, UPDATER aims to make a tangible impact on how environmental challenges are perceived and addressed.

Feedback from the Jury

The jury provided feedback praising the clear, structured approach of the release. They noted how the choice of discussing six different types of soil—with detailed descriptions—helped illuminate key characteristics that might otherwise remain obscure. The jury appreciated the coherent storytelling that enhanced overall understanding of the content.

- Satoshi Yajima, Jury Member: “The allure of soil is usually not familiar to most people. By transforming the discussions about soil into a monetary context and using various angles with visuals and expert data, UPDATER made the topic understandable.”

- Kong Jin, Jury Member: “The meticulous breakdown of the unique features of six soil types allowed for clarity, even though topics like Earth Day and Soil Diagnosis do not have wide recognition.”

About UPDATER

UPDATER has been actively working under the theme of “Solving social issues in interesting ways”. The company's strategic communications manager, Sho Toyoshima, expressed excitement about the recognition and emphasized UPDATER's commitment to making soil visible and showcasing its potential to contribute to decarbonization efforts. It is vital for the public to grasp environmental challenges and make informed choices in their daily lives.

UPDATER remains dedicated to promoting valuable information that resonates with various stakeholders, promising to continue sharing enjoyable and insightful content moving forward.

Award Recognition Details

The Press Release Award 2025 saw UPDATER's entry selected as one of the standout releases among 4,573 submissions. To further promote engagement, they are also offering their Biodiversity Survey and Soil Diagnosis without charge to selected groups.

Potential candidates for these offers include businesses that maintain green spaces, and local governments looking to visualize biodiversity contributions.

Applications for this initiative will be accepted starting October 29, 2025, through November 30, 2025. The aim is to ease the access to innovations in decarbonization and biodiversity pursuits through this engagement. For those not selected for the free offer, UPDATER will provide special pricing options to ensure everyone has an opportunity to explore these valuable services.

For more information on the Minna Daichi project and its associated services, visit the official website.

As a company that evolved from Minna Denryoku, UPDATER has a rich background in pursuing transparency and accountability through its decarbonization services, which have garnered numerous awards and recognitions, marking its commitment to social issues.