GreenCore Solutions and Emerson TEN Team Up for TreeFree Diaper In-Store Displays

GreenCore Solutions and Emerson TEN: A New Eco-Friendly Retail Revolution

In a pioneering move for sustainability in the diaper industry, GreenCore Solutions Corp. has partnered with the Estonian retail display specialists, Emerson TEN OÜ. This collaboration aims to upscale the in-store presence of GreenCore's innovative TreeFree Diaper® as well as FemCare UltraThin products across major retail markets in Europe. This partnership not only exemplifies the merging of eco-friendly products with cutting-edge retail strategies but is also a response to the growing consumer demand for sustainable hygiene solutions.

About GreenCore Solutions

GreenCore Solutions has established itself as a global leader in the production of tree-free disposable diapers. Its flagship product, TreeFree Diaper®, is recognized as the first large-scale private label diaper that is completely devoid of tree-derived cellulose, significantly reducing the carbon footprint of diaper production. With reductions up to 85% in CO₂ emissions and a 90% decrease in water usage compared to conventional diapers, GreenCore is at the forefront of sustainable hygiene innovation.

Matthew Keddy, the CEO of GreenCore Solutions, expressed his enthusiasm about this partnership stating, "Teaming up with Emerson TEN aligns perfectly with our mission to make TreeFree Diaper® accessible to environmentally-conscious parents throughout Europe. Their expertise in dynamic in-store merchandising will significantly enhance shopper engagement, which is essential for high sales velocity."

Impact of the Partnership

With an increasing number of eco-minded consumers, particularly within the Gen Z and Millennial demographics—which comprise over 50% of the EU population—this partnership couldn't come at a better time. Emerson TEN will develop eye-catching point-of-sale (POS) displays tailored specifically for grocery stores, pharmacies, and convenience stores. These specialized displays aim to enhance the visibility and ease of access to the TreeFree Diaper® products, thereby increasing their market presence and sales performance.

Ronny Ahlers, CEO of Emerson TEN, commented, "As European consumers become more discerning about the products they purchase, it’s vital for hygiene brands to reflect both high performance and environmental responsibility. Our collaboration with GreenCore encapsulates the blend of impressive POS design with a groundbreaking product."

This strategic alliance is set to initiate its rollout across Europe, with plans for further expansion throughout 2026 as GreenCore continues to grow its Retail Private Label Program (RPLP).

Innovations at the Shelf

Each pack of TreeFree Diapers features a QR code linked to GreenCore’s eco Score App, allowing shoppers immediate access to sustainable sourcing information. This innovative approach not only promotes transparency but offers a unique shopping experience that resonates well with today’s consumers prioritizing eco-friendly choices.

In conclusion, the partnership between GreenCore Solutions and Emerson TEN represents a formidable step towards transforming the retail landscape for sustainable hygiene products in Europe. By marrying eco-friendly innovation with advanced merchandising techniques, they aim to set a new standard for consumer education and engagement in the marketplace. As this collaboration takes shape, it will undoubtedly inspire other brands within the consumer products sector to re-evaluate their sustainability strategies and retail practices.