#Spain #Madrid #Atento #Armando Trivellato #Tech Sales

Atento's Bold Move: Welcoming Armando Trivellato as New Global Head of Tech Sales

Atento, one of the largest companies globally in customer relationship management and business transformation outsourcing, has taken a significant step in enhancing its commercial strategy. The company recently announced the appointment of Armando Trivellato as the new Global Head of Tech Sales. This change aims to accelerate their growth within the Business Transformation Outsourcing (BTO) services sector, particularly in advanced customer experience (CX) technology solutions.

Why This Appointment Matters

The choice of Armando Trivellato is strategic. With over 25 years of experience in leadership roles across multinational technology, telecommunications, and customer service firms, he brings a wealth of knowledge to the team. Trivellato's background is not only extensive but also rich in success within the tech landscape. Prior to joining Atento, he held the position of Head of Growth at Inconcert, where he was instrumental in creating robust sales strategies and aiding in business expansion.

His role as Vice President of Iberia and Latin America at Five9 further exemplifies his expertise, as he successfully penetrated strategic markets and worked closely with major brands in the CX space. Additionally, his experiences with industry stalwarts such as Polycom, Avaya, and Lucent Technologies have sharpened his skills in overseeing growth strategies globally, from Europe to the Middle East and Africa.

Trivellato's Vision and Goals

In his new capacity, Trivellato will spearhead the growth strategy for Atento's technology services portfolio, focusing on commercializing these products across the U.S., EMEA, and Brazil. His design and implementation of effective business strategies, paired with his capabilities in leading multidisciplinary teams, will be pivotal in enhancing Atento's offerings, especially concerning augmented AI and real-time capabilities.

Nick Delis, Atento's Chief Commercial Officer, expressed excitement about Trivellato's arrival, highlighting that his extensive background in technology will significantly enhance the company's advanced service offerings. Delis noted the importance of expanding excellence in the U.S., EMEA, and Latin America markets, where competition is fierce and innovation is crucial.

A Bright Future Ahead

Armando Trivellato expressed his enthusiasm about joining Atento during such a transformative time for the company. He views this role as an opportunity to contribute to Atento's leadership in the CX and employee experience (EX) industry, emphasizing innovation through technology while maintaining a human-centric approach. Trivellato remarked that Atento's agility in prioritizing customers is unparalleled, and he is confident that their combined efforts will lead to new accomplishments in the industry.

About Atento

Founded in 1999, Atento has established its operational footprint in 17 countries, employing nearly 110,000 people. The company is recognized as a leader in customer relationship management and business process outsourcing in Latin America. As it continues to expand, the appointment of experienced leaders like Trivellato signifies Atento's commitment to innovation and excellence in customer service. With this strategic move, Atento aims to solidify its position and drive growth across significant markets worldwide.

In conclusion, the arrival of Armando Trivellato as the Global Head of Tech Sales marks a pivotal moment for Atento. With his extensive expertise and vision, the company is set to navigate the complexities of the BTO sector, ultimately creating enhanced value for clients and setting new benchmarks within the industry.