Vimergy's 'Mouth of America': A Bold Stand Against a Profiteering Healthcare System
Vimergy Launches the 'Mouth of America'
In a bold move to shine a light on the deep-rooted issues within the American healthcare system, Vimergy, a premium supplement brand, has introduced the compelling campaign known as the 'Mouth of America.' This initiative kicked off with an impactful art installation featuring a sculpture of Lady Liberty, situated in Brooklyn Bridge Park, New York City. The installation graphically depicts the Statue of Liberty appearing to consume hundreds of oversized pills scattered across the ground—a vivid representation of how the healthcare system benefits from chronic illness.
The installation serves as a powerful metaphor for a nation grappling with an alarming health crisis. In 2024 alone, Americans were prescribed a staggering 215 billion doses of medication, leading to questions about the motivations behind this over-prescription.
Phil Jacobson, Vimergy's Chief Brand and Marketing Officer, emphasized the importance of this campaign, stating, "This installation challenges the narrative we've long been sold—that our system is built to keep us healthy. But the truth is, the sicker we are, the more the system profits. Lady Liberty has become a patient herself—and she's not alone."
Highlighting a shocking statistic, the campaign points out that there were more than 6.7 billion total annual prescriptions in the U.S. in 2022 alone. This overwhelming figure prompts the question: who truly benefits from maintaining a society riddled with health issues?
The campaign, anchored in a relatable and iconic symbol of American ideals, invites individuals to rethink their health. Vimergy believes that well-being isn't nurtured exclusively through pharmaceuticals; it fundamentally stems from personal lifestyle choices and accountability.
In conjunction with this launch, Vimergy has also unveiled a dedicated campaign website, wecansaveourselves.com. This online platform offers a variety of resources including a thought-provoking short film produced with Uncommon Creative Studio, a comprehensive survey of health and wellness consumers by Talker Research, and educational materials focused on understanding root causes of health issues and promoting health sovereignty.
Dani Frese, a Vimergy Wellness Consultant, noted, "The name says it all— we can save ourselves. Americans are ready to break free from a system that treats symptoms instead of addressing the person. This campaign is a rallying cry for a healthier future."
The 'Mouth of America' campaign signifies Vimergy's broader mission—a movement aimed at empowering individuals to reclaim their health. This initiative encourages people to make informed choices about their well-being, one drop, one dose, one decision at a time; vital steps towards achieving personal health autonomy.
Vimergy, which was established from its founders' own experiences of combating chronic illness through nutrition and self-advocacy, is committed to offering supplements that are