#Japan #Tokyo #Game8 #Gaming Partnership #GLOE

Game8 and GLOE Forge a Strategic Partnership

Game8, a leading gaming media company based in Shibuya, and GLOE, an emerging player in the gaming and e-sports domain located in Shinjuku, have recently announced a significant collaboration aimed at revolutionizing the external payment and sales ecosystem within the gaming industry. This partnership seeks to create a more flexible and comprehensive environment for game developers, allowing for a variety of choices when it comes to external payment solutions and marketing support.

Background of the Collaboration

In the modern gaming landscape, there's an increasing shift away from traditional platform dependency. Developers are exploring diversified revenue models, especially concerning external payment methods and fresh distribution channels. Implementing external payments, however, isn't as simple as it may seem; it necessitates a robust system that addresses not just the technological aspects, but also the intricacies of marketing, customer attraction, and operational execution.

Game8 has built a strong reputation as one of Japan's largest gaming strategy platforms, leveraging its extensive knowledge and customer base to support the sale of in-game items and digital products via its external payment platform, the Game8 Store. Meanwhile, GLOE has been instrumental in the growth of numerous gaming titles by developing tailored marketing strategies rooted in a deep understanding of the gaming community and player sentiments. By combining their unique strengths, both companies envision providing valuable support not just in adopting external payment methods, but ensuring effective sales and growth assistance for both domestic and international game publishers.

What the Partnership Brings

The strategic alignment between Game8 and GLOE aims to offer several crucial support elements for game developers:
1. Analysis and Design Support for External Payments: Both new and existing game titles will be assessed, with a focus on designing payment approaches that align with each title's characteristics and operational goals.
2. Sales and Customer Attraction Strategy: Utilizing Game8's media and sales infrastructure, the teams will collaboratively develop sales funnels that integrate external payment solutions while prioritizing player experiences and immersion, thereby enhancing anticipation and excitement without compromising game engagement.
3. Support for Marketing and Sales Initiatives: A multitude of promotional efforts, such as influencer marketing, campaigns, and events, will be employed to bolster sales outreach and engagement.

Quotes from Company Leaders

Shunsuke Sawamura, CEO of Game8, emphasized the significant transformational shift in the gaming industry's platform environment, stating, “The ability to integrate flexible sales strategies, including external payments, marks a pivotal moment for the entire sector... By merging Game8's media foundation with GLOE's promotional strengths, we aim to assist publishers in diversifying their revenue structures while providing seamless purchasing pathways for users at critical moments of interest.”

Yuya Tanida, CEO of GLOE, expressed confidence in the partnership, acknowledging, “Our collaboration with Game8 is promising... External payment solutions represent an important foundation for game companies operating globally, enhancing both revenue opportunities and user experiences. By combining Game8’s expertise in payments with our insights in supporting international game publishers, we are poised to deliver exceptional value to our clients.”

Future Directions

This Memorandum of Understanding serves as a foundation upon which both companies aim to conduct trials with multiple game titles, testing the effectiveness of external payment implementations and sales promotions. The insights gleaned from these trials will inform future collaborative frameworks and strategies aimed at fostering sustainable growth within the industry.

Company Profiles

GLOE Inc.

Founded in 2015 during the early days of e-sports, GLOE specializes in various aspects of the gaming ecosystem, including event planning, video production, promotion, and consultation to drive local community growth and new business ventures. Having undergone a merger in 2021, GLOE has pivoted towards providing solutions and services that align with the everyday lifestyles of gamers.

• - Website: GLOE
• - Location: 15F, Nishi Shinjuku Prime Square, 7-5-25 Nishi Shinjuku, Shinjuku City, Tokyo

Game8 Inc.

Established in 2014, Game8 strives to enhance the gaming experience, positioning itself as a premier gaming information site with high traffic metrics. Game8 is involved in various projects spanning influencer marketing, entertainment-oriented payment services, and digital machinery to invigorate the gaming industry.

• - Website: Game8
• - Location: 7F, Shibuya Property Tower, 1-32-12 Higashi, Shibuya, Tokyo

In summary, the Game8 and GLOE partnership is set to reshape how external payment solutions are integrated into the gaming marketplace, providing a promising horizon for industry stakeholders looking to enhance both revenue opportunities and user satisfaction.