#USA #Atlanta #SKITTLES #Edible Arrangements #MM'S

Edible Arrangements® Partners with Mars for Spring and Summer Collection

In a delightful move to brighten up the gifting landscape, Edible Arrangements® has teamed up with the candy giant Mars to introduce a playful twist on its iconic fruit bouquets. This limited-time collection, which includes popular treats such as MM'S® and SKITTLES®, is designed to offer customers a burst of color and joy during the spring and summer seasons.

A Fusion of Freshness and Fun

Available at Edible stores throughout the U.S. and Canada, the new candy arrangements creatively incorporate Edible’s handcrafted fruit bouquets alongside the vibrant hues of pastel MM'S and the fruity flavors of SKITTLES. The innovation doesn't stop at just pairing these elements; the arrangements are uniquely presented in specially designed bases filled with candy, turning the container itself into an integral part of the celebration. This adds an engaging pop of personality to each bouquet, enhancing the overall gifting experience.

Celebrating Every Moment

These delightful creations are not just perfect for major milestones like birthdays or anniversaries; they also serve as an excellent gesture to brighten someone's mundane day. Angela Johnson, Chief Marketing Officer at Edible Brands, emphasizes the intent behind this collection: "As customers step into a season filled with color, celebration, and connection, we wanted to create something that feels joyful, giftable, and easy to share."

More Than Just Fruit

In addition to the fresh fruit and candy combo, customers can delve into a variety of curated bundles. These bundles include delectable baked goods like cheesecakes, brownies, cupcakes, and cookies, alongside vibrant fresh flowers and colorful balloons. This variety allows customers to personalize their gifting further, making it easier than ever to celebrate special moments with a unique touch.

The Cultural Nostalgia of Candy

The collaboration between Edible Arrangements and Mars marks an exciting evolution for the brand, cleverly tapping into the cultural nostalgia and enduring popularity of Mars candy. By creatively merging familiar flavors with fresh fruit, Edible Arrangements aims to present their customers with a nostalgic yet refreshing offering, turning the traditional idea of gifting into a fun and memorable experience.

Availability and Ordering

The spring and summer collection can be conveniently ordered online or through local Edible stores. Customers are encouraged to visit edible.com for the full collection to discover the possibilities of gifting joyfully this season. Each arrangement is designed not just for consumption but for interaction, inviting recipients to share, scoop, and relish the experience long after the fruit has been enjoyed.

About Edible Brands®

Based out of Atlanta, Edible Brands® is renowned in the hospitality and foodservice sectors for its innovative approach to e-commerce and locally owned operations. The company boasts a portfolio of brands including Edible Arrangements®, edibles.com®, and Rōti® Modern Mediterranean. The mission is to create memorable moments and bring people together through thoughtful and delicious gifting solutions. For additional information, visit ediblebrands.com.