District Ventures Capital Invests in Huha Underwear: A Milestone in Women's Intimate Apparel

In a groundbreaking move for the fashion industry, District Ventures Capital has announced a monumental investment in Huha Wear Inc., a brand redefining women's underwear. This investment, amounting to $20 million, stands as both District Ventures’ largest commitment to date and a historic deal in the realm of Dragons' Den, the famed TV series that showcases entrepreneurial pitches.

Founded in 2019 by the innovative Alexa Suter, Huha is headquartered in Vancouver and is swiftly making waves in the intimate apparel market. The brand is best known for its Mineral Undies line, created from breathable, eco-friendly fibers that promote comfort and health. What sets Huha apart is its unique antimicrobial zinc-oxide liners, which not only enhance comfort but also contribute to skin health.

When asked about the investment, Arlene Dickinson, General Partner at District Ventures, expressed her enthusiasm for Suter's vision: "Alexa has developed a brand that resonates with consumers by creating underwear that encapsulates modern health and comfort needs. We see tremendous potential in it, and we are thrilled to partner with Huha as they continue to grow."

Notably, this landmark investment was secured after Suter's successful pitch during Season 18 of Dragons' Den, where her innovative approach to underwear caught the eye of investors. Dickinson and Suter's partnership is a testament to the potential that Huha holds in not just transforming the underwear market but also in championing women's wellness.

Suter articulated her mission: "When establishing Huha, my goal was to enhance, rather than impede, women's comfort and wellbeing. With the backing of District Ventures, we are poised to elevate our vision and introduce Huha’s innovative products to a wider audience. This validates the demand for undergarments that prioritize health and comfort through the use of groundbreaking materials."

The funds from District Ventures will be directed towards ongoing product innovation, enhancing Huha's already diverse offerings, and expanding into new market territories. This strategic investment aligns with District Ventures’ strategy of nurturing innovative Canadian consumer packaged goods brands that resonate strong visions with scalable business models.

Huha’s approach to intimate apparel goes beyond aesthetics; it is about self-love and comfort, offering a refreshing take on women’s intimate wear. The brand’s product line, featuring bras, underwear, tanks, and shorts in sizes ranging from 2XS to 3XL, is crafted with meticulous attention to fit and function. The garments are made from TENCEL™ and SMARTCEL materials, making them breathable and stylish without compromising on practicality.

As the intimate apparel market continues to grow, Huha’s commitment to health, comfort, and innovative designs positions it well for future success. The partnership with District Ventures will undoubtedly provide Huha with the resources necessary to thrive in this competitive market.

In conclusion, District Ventures Capital’s investment in Huha Wear Inc. not only marks a milestone for both companies but also paves the way for a new standard in women's underwear. As the brand prepares for its next chapter, consumers can look forward to more innovative products that promise to enhance their comfort and overall wellness. Follow Huha on Instagram @wearhuha or visit their website at hu-ha.com for updates on their exciting journey ahead.