Hisense's Qingdao Factory Achieves Recognition as First Customer Centricity Lighthouse Factory in TV Sector

Hisense's Qingdao Factory Earns a Historic Recognition

In a significant development for the global consumer electronics industry, Hisense has proudly announced that its Visual Technology Qingdao Factory has been designated as the world's first Customer Centricity Lighthouse Factory within the television sector by the World Economic Forum (WEF). This remarkable accolade comes as part of the WEF's Global Lighthouse Network, a platform that acknowledges industrial facilities that leverage cutting-edge digital technologies to enhance customer value, operational performance, and speed to market.

Located in a competitive and mature television market, this Qingdao factory is at the forefront of transforming operational efficiencies through a comprehensive digital modernization initiative. Hisense's commitment to innovation is evident as it integrates artificial intelligence, big data analytics, industrial simulation technologies, and immersive virtual reality into its product development and manufacturing processes. These advancements not only streamline efficiency but also accelerate market responsiveness, ensuring Hisense maintains its competitive edge in the Middle Eastern market.

The impressive results of this transformation have led to significant performance metrics. The factory boasts a Net Promoter Score (NPS) of 84%, reflecting high customer satisfaction. Additionally, they have successfully reduced research and development cycles by 34%, lowered material costs by 18%, and diminished onboarding time for new employees by an impressive 60%. Perhaps most strikingly, the time needed to translate customer needs into product functions has been slashed by 62%, while the production cycle for 85-inch TVs has reached a remarkable 20-second mark.

Jason Ou, President of Hisense Middle East Africa (MEA), emphasized the crucial role of investing in manufacturing infrastructure, stating, "Strengthening our manufacturing capabilities is vital for securing Hisense's leadership in the Middle East, allowing us to offer advanced technology at competitive prices, while also supporting the region's goals of economic diversification and technology self-sufficiency."

This lighthouse recognition by the WEF marks Hisense's third achievement within their Global Lighthouse Network. Previously, the Hisense Hitachi factory was acknowledged as the first Sustainability Lighthouse in the variable refrigerant flow (VRF) sector and remains the only dual Lighthouse factory in the industry. This underscores Hisense's commitment to sustainable, AI-enabled manufacturing practices.

The Customer Centricity Lighthouse designation signifies a pivotal milestone in Hisense’s journey towards a human-centric digital transformation and their intelligent manufacturing strategy. Founded in 1969, Hisense has positioned itself as a global leader in home appliances and consumer electronics, with operations across over 160 countries. The company specializes in delivering high-quality multimedia products and IT solutions, ranking second globally in total TV shipments from 2022 to 2025, and dominating the 100-inch and over TV segment from 2023 to 2025.

Moreover, as an official sponsor of the FIFA World Cup 2026™ and the renowned Real Madrid football club, Hisense is actively engaging with audiences worldwide through strategic sports partnerships. With a robust infrastructure comprised of 30 R&D centers, 37 industrial parks, and 64 overseas offices, Hisense is well-equipped to meet the dynamic needs of consumers and drive innovation in the electronics industry.

For more information on their latest advancements and projects, visit Hisense ME.