#Japan #Tokyo #Ogikubo #Thermae #Drinking Spa

A New Era of Affordable Drinking in Ogikubo

On August 5th, the popular chain Thermae, renowned for its unique "drinking baths," opens its first location in Tokyo's Ogikubo, located conveniently near the station. With this grand opening, they aim to provide a one-of-a-kind experience in a retro-inspired setting reminiscent of traditional public baths.

A Revolutionary Self-Serve Experience

Upon entering, guests are greeted by an innovative self-serve system where they can pour their own drinks from various taps. With an astonishing price of just 398 yen for one hour of unlimited drinks, guests can enjoy up to 13 different types of alcohol straight from the tap! The concept embraces the idea of drinking moderate amounts or indulging fully, accommodating various preferences with flexible drinking plans priced at 398, 698, and 998 yen.

This self-service method maximizes both time efficiency and value for money, ensuring that whether patrons just want "a quick drink" or plan to" drink a lot," there's an option that fits perfectly.

The Traditional Bathhouse Ambiance

Thermae's unique concept revolves around the legendary "sake spring" created by the charismatic Captain Thermae, who traveled the world in search of subterranean sake springs to share with the public. This location is designed to replicate the vibrant atmosphere of a classic public bath, bustling with customers.

Interior design elements include tiled walls and baskets that evoke the feel of changing rooms in public baths. The establishment is adorned with posters featuring bathhouse themes and has even incorporated a special bath bucket for its unlimited drink offerings. Innovative menu items, such as sweet potato chips served in a bath bucket and chilled tomatoes for refreshing treatments after the “hot bath,” enhance the thematic experience.

Affordable Savories to Complement the Drinks

In addition to the drinking experience, Thermae offers a range of popular snacks at incredible prices. The menu features five signature items, including Thermae skewers and crunchy dumplings, available starting at just 35 yen during the promotional early-bird and late-night discounts. Combining these delicious snacks with the drink plan allows guests to enjoy a fulfilling experience without breaking the bank—ideal for casual hangouts, late-night bites, or pre-party gatherings.

Engaging the Social Media Community

The establishment’s marketing strategy also leans heavily on social media engagement and influencer collaborations. Stunningly designed interiors and attractive dishes have led to viral hits on platforms like Instagram, with influencer-generated videos racking up millions of views. Their creative approach has tripled sales shortly after active promotions began, establishing a consistent revenue flow.

Prominent media appearances have included various TV programs such as:

• - ABEMA's News Show
• - Yomiuri TV's Sumatan! ZIP!
• - Mainichi Broadcasting's Maki Mizuno's Magical Restaurant

A New Dining Experience Awaits

The Thermae Ogikubo branch stands as a testament to innovative dining in an era of rising costs. By combining entertainment with affordability, they offer an unparalleled experience in Tokyo. Guests can immerse themselves in a trendy yet budget-friendly drinking environment, completely redefining how we think about socializing and dining out.

Conclusion: For an extraordinary drinking escapade, visit Thermae's Ogikubo location, where self-serve drinks meet classic bathhouse charm!

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Store Information:
Name: Thermae Ogikubo
Address: 1-16-5 Kamiyama, Suginami Ward, Tokyo 167-0043, Japan
Phone: 050-1726-3596
Access: Just a 1-minute walk from Ogikubo Station on the JR Chuo Line
Hours: Sun-Thurs & Holidays 12:00 PM - 12:00 AM / Fri & Sat & Pre-Holidays 12:00 PM - 3:00 AM
Official Website: terumae-official.com
Instagram: @terumae.official
For Media Inquiries: Please contact the PR department at BIRCH Corporation for more information regarding coverage.