#United States #Los Angeles #K-Beauty #LAFC #REJURAN COSMETICS

REJURAN® COSMETICS Unveils K-Beauty at LAFC's Korean Heritage Night

On September 9, 2026, REJURAN® COSMETICS, the original PDRN brand from PharmaResearch, made its mark at LAFC's Korean Heritage Night, showcasing the vibrant essence of K-Beauty to thousands of passionate football fans. The event, held at BMO Stadium, celebrated the rich cultural tapestry of Korean tradition within the lively backdrop of Los Angeles' sports scene.

As a proud skincare partner, REJURAN utilized this platform to forge deeper connections with its audience through innovative product sampling and interactive creator experiences. Attendees were treated to approximately 10,000 samples of the brand's popular Turnover Ampoule 5ml, offered on a first-come, first-served basis at the stadium's exit gate. This initiative not only underlined REJURAN's commitment to engaging directly with consumers, but also reflected the evolving landscape where beauty meets the dynamic world of sports.

The night featured the much-anticipated participation of LAFC forward Son Heung-min, who has increasingly become a symbol of the club's bond with its Korean fans and culture. Through this event, REJURAN aimed to introduce its innovative products to a broader audience while acknowledging the growing global impact of Korean beauty trends.

As Jooyeon Song, COO of PharmaResearch USA, expressed, “Sports offer a unique opportunity to connect with consumers in a highly engaged, shared cultural environment.” The collaboration illustrated how brands like REJURAN are redefining traditional marketing avenues, reaching new communities through immersive live experiences.

REJURAN's presence at Korean Heritage Night exemplified the convergence of beauty, culture, and sports, marking a step forward in its expansion across North America. This includes REJURAN's recent nationwide launch across all 148 Sephora Canada stores and plans for the acquisition of California-based Cosmetic Group USA (CG USA) to bolster local manufacturing and supply chains. These strategic actions not only enhance the company's capabilities but also reinforce REJURAN's commitment to delivering high-quality skincare products to a wider demographic.

With in-stadium signage and the diligent efforts of invited creators, REJURAN further amplified its campaign, capturing content and experiences to share on various social media platforms, creating buzz and excitement around the brand in a fresh and engaging way.

In summary, REJURAN® COSMETICS' participation at LAFC's Korean Heritage Night not only served to honor the cultural significance of the event but also marked a transformative point in how beauty brands engage with diverse audiences. As the company continues to expand its footprint in major beauty markets globally, the appreciation for science-driven K-Beauty is set to grow, making REJURAN a pivotal player in the cosmetic landscape.

To dive deeper into the world of REJURAN COSMETICS and explore their innovative products, visit rejurancosmetics.com.