#Japan #Okinawa #Seven-Eleven #Naha #Black Sugar

Sweet Celebrations on Black Sugar Day

On September 6, recognized as "Black Sugar Day," Seven-Eleven Japan is introducing two delightful sweets that showcase the charm of Okinawa's black sugar. The new treats, filled with rich flavors and unique textures, are set to make a mark in stores across Okinawa.

Introducing Two New Treasures

1. Earl Grey-Scented Fresh Donut (Black Sugar Whipped Cream)

• - Price: ¥178 (tax included: ¥192.24)
• - Release Date: September 1 (available sequentially)
• - Sales Area: Okinawa

The Earl Grey-Scented Fresh Donut combines the fragrant notes of Earl Grey tea with the rich sweetness of black sugar. This trendy fluffy and chewy donut is the perfect indulgence for reward moments or relaxation times, offering a unique twist that makes it a must-try. The dough's secret lies in its carefully selected ingredients, primarily high gluten flour, and a generous amount of fresh cream, resulting in an irresistibly fluffy and melt-in-your-mouth texture.

2. Black Sugar Latte Pudding

• - Price: ¥170 (tax included: ¥183.60)
• - Release Date: September 3 (available sequentially)
• - Sales Area: Okinawa

Pleasingly creamy and surprisingly rich, the Black Sugar Latte Pudding boasts a velvety texture, making it an ideal after-meal dessert or a perfect snack during your downtime. This pudding is revamped with a meticulous blend of ingredients for an even smoother mouthfeel, elevating it to a new standard. It features the gentle sweetness of black sugar enhanced by the luxurious creaminess of milk, bringing forth deep, layered flavors.

Addressing Local Issues with Sweet Solutions

Okinawa faces challenges, particularly the decline of its sugarcane farmers, which has prompted Seven-Eleven to collaborate with local governments since 2020, focusing on continuous product development that utilizes traditional black sugar. This initiative not only aims to revive the local economy but also targets younger demographics and working women, offering innovative values with these new additions.

In light of the upcoming "International Street de Okinawa Black Sugar Festival" starting on September 6, promotional events will facilitate further engagement, showcasing these thematic sweets. Seven-Eleven Japan remains committed to addressing local issues and contributing positively to society by leveraging traditional ingredients in their product lineup.

A Words from the Team:
To encapsulate the essence of black sugar, we focused intently on achieving a balance of texture and aroma. The donut features a chewy texture fortified with high gluten flour, while the pudding’s improved melting quality caters perfectly to post-meal cravings or evening relaxation. We invite everyone to enjoy these sweets as a delightful treat in everyday life!

Please note that prices may vary by location, and some products might not be available at all stores. Images are for illustrative purposes only.
Stay updated on the latest offerings by checking the official website.