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Average Wedding Ring Budget for 2026

A comprehensive survey by WonderSpace, in collaboration with How-To, has revealed significant insights into the spending habits of couples regarding wedding and engagement rings. Conducted among 333 respondents, the study highlights not only the average budget but also the preferred brands and selection criteria.

Average Budget Insights

The survey reported an average expenditure of approximately 297,000 yen for a pair of wedding rings. Notably, the price range that most couples fall into is between 200,000 and 300,000 yen, accounting for 28.3% of the responses, while 25.6% of couples reported spending between 100,000 and 200,000 yen. This suggests a prevalent trend where most couples are prioritizing quality without exceeding budget constraints.

Popular Brands

The preference for brands was another noteworthy aspect of the survey. Tiffany emerged at the top of the list for wedding rings, with 4℃ and i-primo following in second and third place respectively. The results indicate a blend of well-established bridal brands with aspirational international names among the selections. For engagement rings, a notable 76.0% of respondents affirmed they either purchased or received one, with the average spending estimated at 374,000 yen, primarily falling within the 300,000 to 500,000 yen bracket. Tiffany maintained its supremacy in popularity for engagement rings as well.

Key Selection Factors

When it comes to selecting rings, design remained the most critical factor for both wedding and engagement rings. Additionally, there were various comments regarding the wearing comfort, the importance of trying rings physically, and verifying resizing options and after-sales services. This highlights a growing awareness among couples to consider the practical aspects of their purchases.

Research Methods

In terms of how couples gather information, Google search topped the list, followed closely by preparation media like Zexy and Mynavi Wedding, as well as social media platforms like Instagram. The trend indicates that while many couples initiate their research online, they still prefer to finalize their choices in-store after trying the rings on.

Final Recommendations

How-To emphasizes that couples should not just focus on price and brand, but also consider factors such as design, comfort, size, and after-sales services. This holistic approach ensures they make satisfying and informed choices for rings that will symbolize their vows and commitments.

About "How To Marry"

"How To Marry" is a marriage information media initiative co-managed by WonderSpace and How-To, delivering extensive content related to engagement and wedding rings, wedding preparations, bridal photo shoots, and more. With insights drawn from interviews and surveys, the platform aims to provide valuable information for couples planning their journey to marriage.

For further details and the full survey report, visit How To Marry.