Bimiko-Wan Noodle
2026-01-14 06:22:45

Introducing 'Bimiko-Wan': A Delectable Asian Soup Noodle for Modern Young Women!

A Delightful New Culinary Experience: Bimiko-Wan



In today’s fast-paced world, modern working women are increasingly looking for quick yet satisfying meal options that align with their health-conscious lifestyles. House Foods has stepped in to meet this demand with their latest product, the gluten-free Asian soup noodles named 'Bimiko-Wan'. Slated for limited release on January 26, 2026, this innovative soup noodle combines the beloved chewy texture of Malony with a tantalizing range of Asian flavors.

The Perfect Meal for Busy Women



Each packet of Bimiko-Wan contains special 12cm long noodles and a flavorful powdered soup mix, boasting fewer than 190 calories per serving. The three enticing flavors include:
  • - Mala Soup Noodles
  • - Hot and Sour Soup Noodles
  • - Ginseng Chicken Soup-inspired Noodles

What sets Bimiko-Wan apart is not just its deliciousness but also its nutritional value. Designed specifically for the lifestyle of working young women, these noodles can be easily cooked in a single pot, allowing for a customizable dining experience tailored to individual preferences. Simply throw in your favorite vegetables, proteins, or eggs, and enjoy a comforting bowl of noodles in no time.

Quality Ingredients and Flavor



House Foods’ expertise in spice processing is reflected in the nuanced flavor profiles of the soups. For the Mala Soup, a bold mix of spices, including chili and Sichuan pepper, delivers a tantalizing kick. Meanwhile, the Hot and Sour Soup achieves its refreshing tanginess from the zesty aroma of whole salty green pepper and black pepper, while the Ginseng Chicken Soup flavor captivates with its medley of various ginger types enhancing its richness and aromatic presence.

The noodles are crafted from Hokkaido potato starch, ensuring they are gluten-free while providing a unique chewy mouthfeel, making them far more satisfying than typical rice noodles. They excel in absorbing the broth’s flavors due to their porous texture, providing a guilt-free indulgence that will leave you craving more.

Designed with Care for Working Women



The development of Bimiko-Wan stemmed from an initiative by female employees in their 20s and 30s at House Foods, who sought to create a product that resonates with their own lifestyles and eating habits. Extensive research, including interviews with young female employees, revealed a common preference for quick, hassle-free meals that are still delicious and healthy. Despite facing challenges like maintaining flavor depth without gluten, the team persevered and perfected the recipes over numerous trials.

This new noodle range not only meets the practical needs of busy evenings but reflects a commitment to fostering a supportive and inclusive environment for women in the workplace. The product is set to benefit greatly from direct consumer feedback, ensuring it remains relevant and appealing.

A Bright Future Ahead



The initial availability will be limited, allowing House Foods to gather valuable insights and customer feedback for future iterations. Furthermore, the company plans to engage in various outreach efforts, including a tasting event aimed at working women in collaboration with the Japan Sauna-Bu Alliance. With a focus on brand growth, Bimiko-Wan aspires to be a supportive ally for working women, making every dinner a moment of self-care and enjoyment.

In conclusion, Bimiko-Wan represents more than just another noodle offering; it embodies a movement towards health-conscious, quick, and flavorful meals catered to modern women. Stay tuned as these delightful Asian soup noodles hit the market soon!

Product Details


  • - Product Name: Bimiko-Wan - Mala Soup Noodles (56g), Hot and Sour Soup Noodles (55.5g), Ginseng Chicken Soup-inspired Noodles (55g)
  • - Price: Open market price (Approx. $2.80 excluding tax)
  • - Release Date: January 26, 2026 (Limited availability)
  • - Where to Buy: Available on select e-commerce platforms and retail stores.


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Topics Consumer Products & Retail)

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