#Japan #Tokyo #Loft #Summer Products #UV Care

Beat the Heat with Loft's Innovative UV Care Products

As summer approaches, the sun's rays become increasingly intense, highlighting the need for effective UV protection. Loft Inc., a leading retailer based in Shibuya, Tokyo and headed by CEO Mitsuki Ando, has launched an exciting lineup of cool-type UV care items designed to keep customers safe from harmful UV rays while staying comfortable during the sweltering heat.

Impressive Sales Growth

Recent data reveals that the sales of UV protection products during the first half of May have skyrocketed by 169% compared to the previous year, indicating a growing awareness among consumers about the importance of UV protection. As temperatures climb, Loft's innovative solutions are not just practical but also essential for summer outings.

Introducing Cool UV Care Items

Loft has brought in a variety of cool and refreshing UV protection items. Here are some highlighted products:

• - Miraboete Quick Dry Shampoo & UV Care Spray (Kenchin): ¥1,320

This spray offers a refreshing texture that keeps greasy hair and skin feeling fresh while providing effective UV protection.

• - Pro Professional UV Spray Super Ice Cold (Yahman): ¥1,870

Ideal for the face and body, this convenient spray delivers an ultra-cooling sensation for quick reapplication.

• - Anua Vita C Sun Clean UV Stick (JT): ¥1,485

A stick sunscreen that combines four types of vitamin ingredients, leaving a refreshing feel on hands, feet, and neck.

• - Sabon de Brance Sparkling Cool UV Gel (Two Way World): ¥1,760

This bubbly UV gel provides a non-whitening finish and washes off easily with soap.

• - Limited Edition The Future Color Change BB Cream COOL (STORiiY): ¥1,980

Featuring color-changing capsules, this BB cream provides SPF 50+/PA++++ protection for radiant skin.

Effective and Innovative Sun Protection Umbrellas

Loft is also offering several sunshades incorporating advanced heat-blocking technology:

• - Limited Edition BIHADA Sun & Rain Umbrella (World Party): ¥6,490

Featuring a black coating to reduce light reflection while absorbing UV rays and blue light, this umbrella is made from fabric with a heat protection rate of 100%.

• - Estaa Honeycomb Insulated Parasol Gradient (Moonbat): ¥6,930

The honeycomb structure in the fabric aids in retaining heat while allowing air circulation.

• - 0&Radi-Cool Sun & Rain Umbrella 58cm (Ogawa): ¥5,940

Utilizing patented Radi-Cool material, this umbrella efficiently prevents heat accumulation on its surface.

Comfortable UV-Blocking Hats and Wear

To further enhance summer comfort, Loft is offering a range of UV-blocking hats and clothing including:

• - PROTECT U Heat Blocking UV Cut Parka (ID): ¥3,278

This parkas features a UV cut rate of 96% and covers up to the nose for utmost comfort.

• - Sun Block Lab Beauty Scarf Cap (Cogit): ¥3,080

Merging a cap with a scarf, this product effectively covers from the neck to the face using breathable material.

• - Contact Cool Headband Visor (Dot Japan): ¥2,508

With cool touch fabric on the forehead and a wide brim for ample sun coverage, this product can be folded into a stylish headband.

As the summer heat intensifies, now is the perfect time to invest in effective UV care products from Loft. Customers can explore the full range of UV care items available at Loft stores nationwide and online at Loft's website. Stay protected and enjoy the summer!

Note: All prices quoted are inclusive of tax and product availability may vary by store.