Simple Life Secures $35 Million Series B Funding to Enhance AI Health Coaching

Simple Life Raises $35 Million in Series B Funding

In an exciting move for the health tech industry, Simple Life, an innovative AI health coaching app, has successfully completed a Series B funding round, securing $35 million. The round was prominently led by Hartbeat Ventures, the venture capital firm founded by actor and entrepreneur Kevin Hart, alongside Liquidity, a leader in AI-driven private credit solutions.

Background on Simple Life

Founded with the mission of revolutionizing health and weight management, Simple Life aims to offer personalized and effective solutions for users looking to manage their weight sustainably. The company has reported a remarkable performance over the past year, achieving over $100 million in revenue for 2024—a 64% increase year over year—and operational profitability. With more than 20 million downloads, users have successfully lost over 17.5 million pounds, highlighting the app's impact on personal health journeys.

Kevin Hart expressed his excitement for the investment, stating, "I’m hyped to back Simple through my fund HartBeat Ventures. Simple is truly changing the game in health, and HBV wants to be front row for that.” This endorsement from a prominent figure not only emphasizes the credibility of Simple Life but also signals a growing recognition of the importance of accessible health technologies.

Addressing a Monumental Health Challenge

The digital health market is rapidly expanding, with projections estimating it will grow from approximately $340 billion to around $940 billion within the next five years. Weight management presents a significant opportunity within this landscape; however, many existing solutions remain inaccessible or costly. Simple Life seeks to fill this gap by providing evidence-based, personalized coaching that combines behavior modification with continuous support and real-time nutritional guidance. This unique approach aims to deliver long-lasting weight loss results while promoting a healthier metabolic profile.

Proven Results and User Engagement

Simple Life's AI health coach, affectionately named Avo, has already proven itself impactful, sending out 19 million coaching messages in January 2025 alone. In a peer-reviewed study involving over 50,000 participants, 42% achieved at least a 5% weight loss within a year, showcasing improved outcomes linked to higher engagement levels. Each new user also contributes valuable data that enhances the personalization capabilities of the coaching systems, creating a beneficial cycle of behavioral intelligence.

As Mike Prytkov, the company's founder and CEO, stated, "Most weight-loss solutions fixate on the end goal. We focus on the journey, making it adaptive, rewarding, and sustainable.” The focus on long-term habits rather than short-term results fosters a healthier relationship with wellness for users who turn to Simple Life for guidance.

Strategic Use of Funding

The capital raised will be directed towards accelerating AI development across four key areas. First, enhancements in hyper-personalization will allow the app to provide real-time updates to user journeys and content. Second, there will be improvements in intelligent coaching methods by incorporating multimodal inputs such as voice and vision to offer more relatable support.
Additionally, an effort to scale AI-assisted content creation will target new audiences, thus driving acquisition and engagement. Lastly, the implementation of gamification strategies—rooted in behavioral science—will introduce engaging elements such as streaks and challenges that deepen user retention.

Looking Forward

As Simple Life advances, it plans to launch a gamified companion experience later this year designed to boost both user retention and weight-loss success. Early testing has indicated that incorporating elements like rewards and motivational messages transforms the process of building healthy habits into an enjoyable game.

"Our experience building Flo showed that joining scientific credibility with a smooth user experience can impact millions of lives," Yuri Gurski, founder of Flo Health and one of Simple's early investors, remarked. "Simple uses this formula for weight loss with unprecedented speed, scale, and results."

Conclusion

As Simple Life continues to evolve, its focus remains on combining personalized coaching with advanced AI technology to transform health management. With a growing user base and substantial financial backing, the company is poised to make significant strides in the health tech space, empowering individuals to achieve lasting weight loss and improved well-being.

Through this latest funding, Simple Life is not only scaling its business but also contributing to a more informed and healthier society, one successful weight loss journey at a time.