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Cocoo Teams Up with GMO Makeshop: A New Era of EC Support

Cocoo Corporation, headquartered in Chiyoda, Tokyo, has officially partnered with GMO Makeshop to commence its "Makeshop Production and Management Service." This strategic collaboration aims to support the digital transformation (DX) of businesses by leveraging Cocoo's expertise in digital human resources and marketing.

GMO Makeshop, a frontrunner in the EC site-building sector for 13 consecutive years in terms of domestic circulation, provides the ideal platform for this initiative. As an official partner, Cocoo will employ its digital marketing team, "DigiMa Joshi®," to facilitate the entire lifecycle of EC site creation—covering everything from development to marketing strategies that drive sales growth.

Addressing the Challenges Facing E-Commerce Businesses

With the expansion of the EC market, an increasing number of businesses are opting to establish their own EC sites rather than relying solely on shopping malls. The shift is partially motivated by difficulties in conveying unique brand values within shopping platforms that often lead to direct price comparisons among similar products.

However, many businesses encounter significant hurdles once their sites are live, commonly known as the "operational wall." Key challenges include a lack of knowledge on attracting traffic through social media and advertising, as well as being consumed by the daily updates and unable to focus on revenue-generating strategies. Additionally, the fragmentation that arises when site creation and marketing are handled by separate firms can result in strategic misalignments and escalated costs.

Cocoo aims to eliminate these challenges through its Makeshop service, which will provide end-to-end support in developing and operating EC sites. This service is designed to create not just a functioning website, but one that also effectively drives sales.

Comprehensive Support Tailored for E-Commerce Growth

Cocoo's Makeshop Management Service is centered around three core pillars designed to enhance business performance:

1. Bridging Knowledge Gaps and Ensuring Strategic Cohesion: By incorporating the insights and expertise of DigiMa Joshi®, businesses can gain access to cutting-edge marketing strategies. This integration ensures a unified approach from site creation to marketing—maximizing revenue potential.

2. Resource Optimization for Operations: Delegating the day-to-day management tasks allows businesses to redirect their focus toward strategic initiatives, such as product development and branding efforts, effectively freeing them from operational burdens.

3. Maximizing Cost-Efficiency: By minimizing the need for multiple third-party contractors, the new service seeks to streamline operations and lower costs, offering an efficient pathway for managing EC operations.

Overview of the Makeshop Production and Management Service

The Makeshop Production and Management Service provides various plans tailored to the specific requirements of an EC site. Offering combinations of a "Light Plan" and a "Standard Plan" for site development, along with a monthly support plan for ongoing management, businesses can select the package that best meets their needs.

About Makeshop by GMO

GMO Makeshop has solidified its position as the leading SaaS EC site creation service in Japan with over 12,000 entities utilizing its platform. Its appeal lies in a zero sales commission structure, ensuring high profitability opportunities for users. Furthermore, the strong support network guarantees safety and efficacy for site management—a fundamental aspect of their service offering.

About DigiMa Joshi®

"DigiMa Joshi®" is Cocoo's initiative that empowers women in digital marketing roles, fostering their development as skilled professionals ready to drive marketing efforts for various organizations. By going beyond mere task execution, DigiMa Joshi® emphasizes proactive involvement in problem-solving, ensuring high-value outcomes for client businesses.

About Cocoo Corporation

Since its establishment in February 2019, Cocoo has focused on supporting the digital transformation and development of skilled workforce talent. With a mission to create a society where diversity and inclusion are commonplace, Cocoo places a strong emphasis on promoting women's involvement in digital careers. With over 80% of its workforce being women, the company has been awarded several recognitions for its commitment to female empowerment. Cocoo continues to enhance its services to meet emerging demands in the EC sector, ultimately striving for a more inclusive and productive society.

For more information about the service, visit: Cocoo Makeshop Service