CJ 4DPLEX and EVT Forge New SCREENX Deal for Cinematic Expansion

CJ 4DPLEX and EVT Sign Multi-Theater SCREENX Deal

CJ 4DPLEX, recognized as the leading innovator in premium film formats and cinema technology, has recently secured a strategic partnership with EVT, the largest cinema operator in Australia and New Zealand. This collaboration marks a significant expansion of the SCREENX format, with plans to introduce the immersive multi-projection system across six new theater locations.

Expanding the Cinematic Experience

SCREENX is renowned for being the world's first multi-projection technology, enhancing traditional cinematic experiences by projecting films not just on the main screen, but also extending visuals onto the theater walls. This innovative format allows audiences to engage with films in a completely immersive 270-degree environment. The reaction from viewers in existing locations has been overwhelmingly positive, and the upcoming deployments aim to bring this unique viewing experience to moviegoers in three countries: Australia, New Zealand, and Germany.

EVT operates 76 Event Cinemas venues throughout Australia and New Zealand, as well as 44 CineStar locations in Germany. The agreement will empower EVT to unveil SCREENX to diverse audiences in these territories, further establishing their market presence. The specific locations for the new SCREENX theaters are currently under finalization, with the expectation of several openings by the upcoming Christmas season.

Previous Success and Future Potential

This deal builds upon CJ 4DPLEX’s and EVT’s existing partnership, which has already seen the successful integration of seven multi-sensory 4DX auditoriums and two SCREENX locations within Australia. The operational success at Event Cinemas Robina and Campbelltown demonstrates the growing appetite for high-quality theater experiences among viewers. Don Savant, CJ 4DPLEX's Chief Business Officer, expressed enthusiasm for the partnership, stating that it underscores their commitment to redefining cinematic experiences globally.

Growing Demand for Innovative Theaters

With advancements in cinema technology, demand for unique and engaging viewing experiences continues to rise. EVT's General Manager of Cinema Operations, Daniel McCabe, remarked, "We strive to provide a variety of innovative cinema experiences. Our alliance with CJ 4DPLEX is integral to achieving our vision for premium formats, enhancing the entertainment value for our patrons across the regions we serve."

This move is not merely about adding new theaters; it's part of a broader strategy to enhance customer entertainment experiences and attract moviegoers who seek more than traditional film viewings. As these new locations are rolled out, they will include the full suite of CJ 4DPLEX offerings, namely SCREENX and 4DX, further solidifying EVT’s position as a market leader in cinema innovation.

CJ 4DPLEX: Leading the Way in Cinema Technology

Founded in Seoul, CJ 4DPLEX continues to push the boundaries of cinematic technology with formats such as SCREENX, 4DX, and Ultra 4DX. The company aims to provide audiences with experiences that transcend conventional movie-watching, utilizing advanced technologies to create sensations of movement, sound, and visuals that draw viewers into the film's world.

With over 435 SCREENX auditoriums across 40 countries, and 777 4DX theaters in over 70 countries, CJ 4DPLEX's influence on the global film industry is substantial. This latest collaboration with EVT is anticipated to not only enhance their reach but also shape the future of the cinematic experience in multiple markets.

As the plans unfold for the new SCREENX locations, both CJ 4DPLEX and EVT remain committed to ensuring that the audience engagement and enjoyment reach new heights. This partnership exemplifies the innovation-driven future of the cinema industry, setting the stage for a transformative viewing experience that captures and holds the viewers’ attention like never before.

For those looking forward to an evolved cinematic experience, this new venture promises to deliver an exciting journey into the realm of storytelling through the lens of cutting-edge technology.