Jesse & Ben's Secures $10 Million Series A Funding to Expand Their Clean-Food Vision
In an impressive move that signals their growth trajectory, Jesse & Ben's, known for its seed-oil-free frozen fries, recently secured a $10 million Series A funding round led by the renowned venture capital firm, Greycroft. This funding comes amid a backdrop of incredible growth for the brand, which saw an astonishing 1,100% increase in sales in 2025. As the brand is positioned to potentially quadruple that growth in 2026, it’s clear they have tapped into a burgeoning market craving healthier alternatives in the food sector.
Founded by Jesse Konig and Ben Johnson, who transitioned from restaurant operations to consumer packaged goods (CPG), Jesse & Ben's launched their clean-label french fry products in June 2024. Their mission was straightforward yet impactful: reimagine frozen fries using high-quality, simple ingredients that appeal to health-conscious consumers. Their approach is resonating, with the brand reaching national retailers such as Target and Whole Foods Market, alongside notable mentions in many grocery chains.
The recent funding round was oversubscribed, indicating robust investor interest in what Jesse & Ben's represents for the future of food. Greycroft, recognized for its investment in companies that bring fresh perspectives to traditional categories, emphasized the brand’s capability to fulfill consumer desires for better ingredient options. Brian Bustamante-Nicholson, a partner at Greycroft, noted that Jesse & Ben's is carving out its niche by injecting vitality into a well-established market.
Accompanying Greycroft are other noteworthy investors, including Rich Products Ventures, Willow Growth Partners, Sling Ventures, and various esteemed founders and operators in the food industry. This base of support amplifies Jesse & Ben's mission to redefine frozen food, pushing their growth strategy to maintain momentum as they expand.
The significant infusion of capital is earmarked for multiple key areas: enhancing supply chain capabilities to meet increasing national demand, accelerating retail expansion, and fortifying the leadership team. Recently, Audrey Burger, with a history at Primal Kitchen and Kraft Heinz, joined as the Founding President. Her expertise will serve as a guiding light as Jesse & Ben's embarks on this next stage of its evolution.
Currently, Jesse & Ben's provides three premium french fry offerings made from russet potatoes and utilizes either 100% grass-fed beef tallow or avocado oil for frying, ensuring a high-quality indulgence free from seed oils. In 2026, they're eager to introduce new products, including Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries, further expanding their lineup to model what modern comforting food should embody.
The success of Jesse & Ben's is indicative of a larger consumer shift towards health-oriented eating habits, with many eager to opt for products that reflect their values concerning ingredients. "When we initiated this venture, our goal was simple—to transform junk food into joy food. Seeing people choose our brand over traditional options in stores is awe-inspiring, and we are thrilled to continue innovating, scaling our capabilities, and delivering products that resonate with today’s consumers," said Jesse Konig, Co-Founder and CEO.
All things considered, Jesse & Ben's embodies the intersection of food innovation and consumer demand, offering a promising glance at what the future holds for better-for-you options in the frozen food aisle. With a clear vision and ample backing, its growth is expected to elevate not only their brand but push the entire industry towards healthier practices.
Founded by Jesse Konig and Ben Johnson, who transitioned from restaurant operations to consumer packaged goods (CPG), Jesse & Ben's launched their clean-label french fry products in June 2024. Their mission was straightforward yet impactful: reimagine frozen fries using high-quality, simple ingredients that appeal to health-conscious consumers. Their approach is resonating, with the brand reaching national retailers such as Target and Whole Foods Market, alongside notable mentions in many grocery chains.
The recent funding round was oversubscribed, indicating robust investor interest in what Jesse & Ben's represents for the future of food. Greycroft, recognized for its investment in companies that bring fresh perspectives to traditional categories, emphasized the brand’s capability to fulfill consumer desires for better ingredient options. Brian Bustamante-Nicholson, a partner at Greycroft, noted that Jesse & Ben's is carving out its niche by injecting vitality into a well-established market.
Accompanying Greycroft are other noteworthy investors, including Rich Products Ventures, Willow Growth Partners, Sling Ventures, and various esteemed founders and operators in the food industry. This base of support amplifies Jesse & Ben's mission to redefine frozen food, pushing their growth strategy to maintain momentum as they expand.
The significant infusion of capital is earmarked for multiple key areas: enhancing supply chain capabilities to meet increasing national demand, accelerating retail expansion, and fortifying the leadership team. Recently, Audrey Burger, with a history at Primal Kitchen and Kraft Heinz, joined as the Founding President. Her expertise will serve as a guiding light as Jesse & Ben's embarks on this next stage of its evolution.
Currently, Jesse & Ben's provides three premium french fry offerings made from russet potatoes and utilizes either 100% grass-fed beef tallow or avocado oil for frying, ensuring a high-quality indulgence free from seed oils. In 2026, they're eager to introduce new products, including Sweet Potato Tallow Fries and Crinkle Cut Beef Tallow Fries, further expanding their lineup to model what modern comforting food should embody.
The success of Jesse & Ben's is indicative of a larger consumer shift towards health-oriented eating habits, with many eager to opt for products that reflect their values concerning ingredients. "When we initiated this venture, our goal was simple—to transform junk food into joy food. Seeing people choose our brand over traditional options in stores is awe-inspiring, and we are thrilled to continue innovating, scaling our capabilities, and delivering products that resonate with today’s consumers," said Jesse Konig, Co-Founder and CEO.
All things considered, Jesse & Ben's embodies the intersection of food innovation and consumer demand, offering a promising glance at what the future holds for better-for-you options in the frozen food aisle. With a clear vision and ample backing, its growth is expected to elevate not only their brand but push the entire industry towards healthier practices.
Topics Consumer Products & Retail）
【About Using Articles】
You can freely use the title and article content by linking to the page where the article is posted.
※ Images cannot be used.
【About Links】
Links are free to use.