Celebrating 10 Years in Japan: Picard's Summer "SOLDES" Event

Picard, the renowned French frozen food specialty store, is marking a significant milestone—its 10th anniversary in Japan! To express gratitude to its loyal customers, Picard will host a special summer sale known as "SOLDES" from August 26 to August 30, 2026. This five-day event will be held at 11 of its direct retail locations and its official online store.

The "SOLDES" event, which translates to "sales" in English, is a cherished seasonal phenomenon in France, where summer and winter sales draw massive crowds eager for discounts. Picard aims to infuse the joy of French summer vibes into the hearts of its Japanese clientele during this special occasion.

Event Highlights

Throughout the summer sales event, Picard will offer a selection of popular items at limited-time special prices, along with an additional 5% discount on all products at checkout. Customers visiting physical stores can also benefit from unique perks such as delivery services and a complimentary dry ice service with the purchase of insulated bags.

Additionally, the online store features enticing offers, such as free shipping for first-time customers and coupon discounts for repeat shoppers. The event encapsulates the essence of Picard’s mission to share the delights of French culinary culture while expressing appreciation for Japan's continued support over the years.

Store Benefits

For physical stores, customers making purchases of over 5,000 yen (including tax) will enjoy standardized delivery charges of just 500 yen across Japan. Those who spend over 10,000 yen will qualify for free shipping. Note that certain remote areas may be excluded from these delivery offers. Customers buying insulated bags will receive one unit of dry ice free of charge, enhancing their shopping experience.

Online Store Exclusives

For customers new to Picard's online shopping, there are special offers including:

- Free shipping on orders over 5,000 yen (tax inclusive) for first-time buyers.
- Returning customers can receive a 1,000 yen coupon discount on orders exceeding 8,000 yen (tax inclusive).

These offers will be automatically applied during the "SOLDES" event period, making it easier for customers to enjoy their favorite French delicacies from home.

Discover Picard’s Offerings

Picard continues to be committed to delivering the essence of French culinary excellence. Customers can explore both well-loved products and discover new favorites at unbeatable prices during this celebratory sale. Over the years, Picard has strived to uphold quality by prioritizing natural ingredients devoid of artificial sweeteners, flavor enhancers, GMO materials, and palm oil in its product formulations.

With an extensive range of offerings that includes appetizers, main dishes, bakery items, and desserts, Picard makes it easy to elevate everyday meals while enjoying the sophistication of French cuisine.

As Picard embarks on another decade of serving Japanese customers, it looks forward to continually showcasing the rich pleasures of French food culture and enhancing the dining experience on everyday tables across Japan.

Event Details

- Event Name: Summer "SOLDES"
- Event Dates: August 26 (Wednesday) to August 30 (Sunday), 2026 in stores, and starting from 10:00 AM on August 26 to 10:00 AM on August 31, 2026 at the online store.
- Participating Locations: 11 direct Picard stores and the Picard official online shop.

Picard Online Store and Recipes

For more information on the event and to explore a variety of recipes featuring Picard’s products, visit the Picard official online shop and discover incredible ways to enjoy these culinary delights!

Picard is all set to make this summer memorable, inviting everyone to join in the celebration and savor the best of French frozen foods—a testament to 10 remarkable years in Japan!