#Japan #Yayoi Ken #Koga #Koga Store #Premium Dining

Yayoi Ken's New Store Launch in Koga City

On March 16, 2026, at 10:00 AM, the renowned Japanese set meal restaurant, Yayoi Ken, will proudly unveil its latest location in Koga City, Ibaraki Prefecture, bringing the total number of domestic outlets to 374. The Koga store is designed to embody the upscale aesthetic of the Yayoi Ken brand, which was revitalized with the new logo and symbol introduced in December 2023.

Store Design

The Koga store’s architecture is a refined representation of Yayoi Ken's brand identity. Key design elements include:

• - A modern, minimalistic approach that resonates with traditional Japanese motifs, exemplified by warm noren (fabric dividers) and historic references to the roots of the Yayoi name, “Yayoi-ken.”
• - Wall decorations crafted from historical materials serving as a tribute to the brand’s legacy and cultural depth.

To enhance customer convenience, the restaurant offers tablet-based ordering directly from the tables, allowing guests to leisurely browse through the menu. Additionally, a unique dessert menu exclusive to the Koga location introduces delightful options for a sweet finish to any meal, with a drinks bar available for guests to relax and enjoy their time.

Special Features

Yayoi Ken continues to stand out by offering unlimited refills on staple items like rice, dashi (soup stock), and pickles. A dedicated 'refill station' ensures that diners can enjoy these servings without hesitation.

Koga Store Specifications

• - Location: 373-1 Kamigami, Koga City, Ibaraki Prefecture, 306-0234
• - Business Hours: 10:00 AM to 11:00 PM
• - Seating Capacity: 68 seats

Logo and Symbolism

Yayoi Ken's logo employs a modern, bold typeface that harmonizes Japanese and Latin scripts, ensuring immediate recognition in both domestic and international markets. The symbol is designed as a noren reflecting the letters 'Y', 'Y', and 'I' of “YAYOI,” complemented by a stylistic signature of “やよい” in Hiragana, signifying warmth and tradition. The color palette, including 'Yayoi Red' which symbolizes ambition and warmth, is carefully chosen to represent the modern yet traditional essence of the brand.

Tagline

"Precious to me. Good things for today."

Brand Statement

"A set meal born in Japan can bring smiles to the world. The joy of enjoying a meal creates happiness around us. Thus, we prepare our dishes with a focus on nutrition, using fresh, seasonal ingredients and creativity in cooking. Treat yourself to extraordinary flavors today."

Exclusive Dessert Menu

The Koga store introduces an exclusive dessert menu, allowing diners to unwind after their meal:

• - French Toast with Waffles & Bread, made with Hokkaido Butter for 490 JPY.
• - Kinako Fried Bread with Vanilla Ice Cream, featuring Hokkaido red beans, for 460 JPY.
• - Chocolate & Vanilla Sundae for 390 JPY.
• - Sweet Red Bean Soup with Grilled Rice Cake, priced at 350 JPY.
• - A selection of premium Japanese sweets for 340 JPY.
• - A premium sweets platter with matcha for 550 JPY.

Please note that the matcha is not included in the drinks bar.
All prices are inclusive of tax and reflect information as of March 13.

Official Yayoi Ken App

To enhance convenience and rewards, Yayoi Ken offers an official app featuring:

• - Updates on new products and promotions
• - Menu browsing and store locator
• - Direct ordering via delivery services such as UberEats and Demaekan
• - Stamp collection for coupons through mini-games

For more details and to download the app, visit:
Official Yayoi Ken App

Join us at Yayoi Ken Koga for an elevated dining experience that celebrates quality and tradition!