#South Korea #Seoul #Kia #Hyundai Motor Group #Genesis

Hyundai Motor Group Dominates IIHS 2024 Awards

Hyundai Motor Group has set a remarkable standard in vehicle safety, achieving an impressive tally of 22 models honored at the 2024 IIHS Awards. This accomplishment includes the highest number of TOP SAFETY PICK (TSP) and TOP SAFETY PICK+ (TSP+) awards among all automobile manufacturers. In total, Hyundai secured nine awards, Genesis received eight, and Kia obtained five. This extraordinary feat represents 21% of all awards given this year.

Safety Recognition Across Hyundai, Kia, and Genesis

Among the awarded vehicles, Hyundai's lineup included notable models such as the IONIQ 5, KONA, TUCSON, ELANTRA, SONATA, and SANTA FE. The TSP+ titles highlight the models that provide a superior level of protection, demonstrating the group's commitment to safety engineering and innovation. Genesis has also emerged as a strong competitor in the TSP and TSP+ categories, with models like the G80 and GV70 showcasing cutting-edge safety features that benefit both drivers and passengers alike.

Kia, another brand under the Hyundai Motor Group's umbrella, also made significant strides by clinching its own awards. The TELLURIDE was recognized as a TSP+ vehicle, illustrating Kia’s advancements in safety standards, complementing the broader objectives of the group.

A Testimony to Commitment and Strategy

Brian Latouf, President and Global Chief Safety and Quality Officer of Hyundai Motor Group, expressed pride in the group’s exceptional safety performance. He stated, “The Group's exceptional performance in the IIHS 2024 Top Safety awards is a testament to our unwavering focus on safety and continuous efforts to provide the highest level of protection for vehicle occupants and other road users.” This focus on safety not only reassures current customers but also presents Hyundai, Kia, and Genesis as market leaders committed to upholding and exceeding safety standards moving into the future.

IIHS Awards: What They Mean for the Automotive Industry

The IIHS awards are critical benchmarks within the automotive industry, reflecting not only the capability of individual models but also the integrity of manufacturing and safety protocols. As Hyundai continues to lay the groundwork for future vehicle models, this recognition sets a high bar for both new entrants and established brands in the automotive market. As vehicular technology evolves, consumer expectations around safety features and assessments will continue to soar.

Moving forward, Hyundai Motor Group aims to not just maintain but also enhance its reputation as a safety leader, ensuring that both current and future models are equipped with state-of-the-art safety measures that protect drivers, passengers, and pedestrians alike.

With the unity of innovation and stringent safety measures, Hyundai Motor Group positions itself as a frontrunner in the automotive landscape, showing what a commitment to safety truly means for the future of driving.