ClariMed Inc. Acquires We Are Human to Strengthen Market Position in the Southeast

ClariMed Inc. Acquires We Are Human to Expand in the Southeast Market



In a significant move in the medical technology sector, ClariMed Inc., a world leader in user-centered medical devices and regulatory services, has announced the strategic acquisition of We Are Human. This UK and US-based consultancy specializes in user-centered design and research within the realm of medical technology innovation. The acquisition is poised to broaden ClariMed's geographical reach into the Southeast United States, leveraging the advanced research facilities of We Are Human located in Atlanta. This strategy aligns perfectly with ClariMed's mission to drive innovative user-focused medical technologies forward and make these accessible to communities that need them most.

The founder of We Are Human, Annmarie Nicolson, will join ClariMed as its new Director, bringing with her extensive experience in formative research, contextual inquiry, and user experience (UX) research specifically aimed at medical technology innovation. The inclusion of We Are Human’s full team and the Atlanta research facility into the ClariMed family will not only enhance the company's presence in the Southeast but also deepen its commitment to user-centered practices.

"This acquisition represents our ongoing dedication to our user-centered base as we extend our reach and enhance our capabilities," stated Kelley Kendle, CEO of ClariMed. She emphasized how regional variability enables ClariMed to better address patient needs, thereby furthering the company’s commitment to making medical technology safer, more intuitive, and efficient for those who rely upon it. The acquisition isn't merely a capabilities merger; it embodies a profound alignment of values between the two organizations.

Moreover, this acquisition solidifies ClariMed’s position as a comprehensive medical device consulting partner and augments its expertise in user experience research, regulatory compliance, and design validation across both US and UK markets. We Are Human, with an ISO 13485 certification, brings a wealth of knowledge relative to IEC-62366 standards and FDA guidance, already having conducted comprehensive studies with hundreds of healthcare professionals, laypersons, and a variety of patient groups. The Atlanta lab will serve as ClariMed's new research hub, providing access to diverse study populations while supporting the company’s expanding client portfolio.

Joining forces with ClariMed, as Annmarie stated, is an exciting prospect that will amplify the impact that both organizations can have in healthcare via human-centered research and design. Both entities share a long-term commitment towards prioritizing user needs and creating products that can significantly affect individuals' lives. Their mutual dedication to excellence and user-centered principles will empower them to deliver even more meaningful solutions to their clients and the healthcare professionals who depend on innovative medical technology daily.

This integration establishes ClariMed's inaugural hub in the Southeast, joining its strategically positioned offices throughout the US and worldwide, including locations in Chadds Ford, Pennsylvania; Cambridge, Massachusetts; San Jose, California; and Cambridge and Leeds, UK. This expanded geographical network will effectively enhance ClariMed's capacity to cater to global clients while accessing a wider range of talent and participants for user research and usability testing.

In conclusion, this acquisition aligns seamlessly with ClariMed's growth strategy of producing comprehensive, user-centered solutions for medical device development. The combined expertise of both organizations positions ClariMed to better serve pharmaceutical and medical device manufacturers aiming to accelerate time-to-market without compromising patient safety or user experience.

About ClariMed


ClariMed is a human-centered development and regulatory consultancy for medical products produced by pharmaceutical and device manufacturers. Our top-tier professional services foster innovation while ensuring the safe and effective use of medical products. With offices in both the US and UK, ClariMed provides comprehensive solutions that incorporate the human factor into both device development and regulatory processes. To learn more, visit www.clarimed.com.

About We Are Human


Founded in 2020, We Are Human is an ISO 13485-certified consultancy based in the UK and the US, specializing in Human Factors, User Research, and User Experience (UX) design. With a strong focus on user-centered research and design for healthcare, the firm was established on the conviction that human needs should be the foundational element of design. We Are Human aims to enhance quality of life, health, and well-being through product development, demonstrating considerable expertise in Human Factors standards and usability engineering as well as regulatory demands for medical device development, including IEC-62366 and FDA requirements. The company boasts a robust record of collaboration with clients across various sectors, such as medical devices, combination products, FemTech, digital health, and OTC products.

Topics Health)

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