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Red Bee Media Collaborates with Ranker to Innovate Content Discovery

LOS ANGELES and DALLAS, Dec. 19, 2024 – In a significant move for the broadcasting industry, Red Bee Media has announced its strategic partnership with Ranker, a leader in crowd-sourced entertainment rankings. This collaboration aims to provide enhanced data-driven content discovery solutions, particularly catering to Red Bee's extensive global network, which includes streaming platforms, studios, and research firms.

As the landscape of content consumption continues to evolve, consumers often find themselves overwhelmed by an abundance of choices. Red Bee Media’s innovative approach seeks to differentiate its offerings by integrating Ranker's unique viewer sentiment data into its content recommendations. Unlike traditional methods that rely on metadata and viewership statistics, Ranker’s insights are based on direct consumer feedback, thereby presenting a more accurate depiction of audience preferences and behaviors.

New Product Offerings

With this partnership, three groundbreaking data products will be introduced to Red Bee Media's clientele:

1. Collections

Red Bee Media will now provide curated lists of movies and TV shows, expertly crafted by Ranker's entertainment specialists. These lists aim to simplify the content browsing experience by presenting users with dynamic collections that are regularly updated based on viewer voting data. Collections such as The Best TV Shows That Are Underrated and Great Underdog Movies will help editorial teams highlight popular yet often overlooked content without additional strain.

2. Fans Also Like

This feature utilizes Ranker's extensive voting data to introduce a personalized layer to content recommendations. By analyzing over 1.4 billion consumer votes, this tool creates a 'taste graph' that helps users discover content that aligns with their preferences—moving beyond generic genre categorizations.

3. Fan-based Rankings

Ranker's rankings diverge from conventional audience scores; they offer a multi-faceted perspective on consumer preferences, combining qualitative insights with quantitative metrics. For instance, lists like The Bear being ranked the #1 Best TV Show Set in Chicago provide viewers with context on why certain content is favored.

Industry Impact

In the words of Shaun Stark, Head of North America and Global Content Discovery at Red Bee Media, “We are excited to announce our partnership with Ranker, integrating their outstanding data insights into our suite of products. This is a vital step toward furnishing our clients with the tools necessary to thrive in today’s crowded media environment.” David Yon, SVP and GM of Ranker Insights, echoed this sentiment, expressing enthusiasm about providing Red Bee's clientele with fan-powered discovery solutions.

The Future of Content Consumption

Red Bee Media stands at the forefront of innovation in media services, with a mission to empower content providers through advanced technologies and data solutions. With over 2,000 media professionals located across Europe, Asia Pacific, and North America, this partnership with Ranker is expected to significantly enhance the way audiences engage with digital content.

Ranker, renowned for its fan-driven approach to rankings, reaches tens of millions of visitors monthly, making it a powerful ally in reshaping the content discovery experience. By harnessing Ranker’s platform, Red Bee aims to not only improve viewer satisfaction but also aid content distributors in navigating the ever-widening choice of entertainment options.

As the partnership unfolds, both companies are dedicated to ensuring that global audiences have seamless access to the entertainment they love, at the right time and in the right context. They are on track to change how content is discovered, enjoyed, and engaged with across the digital landscape, setting a new benchmark in the media industry.