#Japan #Tokyo #blood pressure #Health Awareness #PROTECT HEARTS

PROTECT HEARTS PROJECT Launches Its First Live Event to Promote Blood Pressure Care

The PROTECT HEARTS PROJECT, an industry-wide initiative focused on the importance of blood pressure care, is gearing up to host its first live event on May 20, 2025, at Daikanyama T-SITE. This initiative gathers various companies from sectors such as food, healthcare, retail, and fitness to raise awareness about simple actions individuals can take in their daily lives to manage blood pressure.

Coinciding with the World Hypertension Day on May 17, this event will feature presentations showcasing the project's advancements in blood pressure care since its inception in 2024. Participants will have the chance to engage with hands-on content designed to educate and demonstrate practical approaches to blood pressure management.

Among the highlights will be a collaborative session with NewsPicks, which will include a live recording of their popular discussion program, The UPDATE. This session aims to tackle the challenges related to health management faced by modern business professionals. The event seeks to rediscover the significance of blood pressure care through a variety of engaging and informative formats.

Event Details:

• - Name: PROTECT HEARTS PROJECT FES.
• - Date: May 20, 2025, with doors opening at 11:00 AM and the event scheduled to conclude by 4:00 PM.
• - Venue: Daikanyama T-SITE, which will include spaces like the SHARE LOUNGE and the GARDEN GALLERY.
• - Admission: Free (no reservations required; some content may require prior lottery selection).

The PROTECT HEARTS PROJECT is spearheaded by marketing strategist Tsuyoshi Morioka of the marketing group Katana and is organized in partnership with Mizkan, a leading company in the vinegar and seasoning fields. By addressing shared challenges related to blood pressure, participating companies aim to solve societal issues through their business operations.

The initiative initially began with six companies, including TEAM HEALTH (Mizkan, Morinaga Milk Industry) concentrating on everyday dietary and lifestyle changes to combat high blood pressure, and TEAM MEDICAL (Katana, e-Medical, Omron Healthcare, Primedica, and Shinseido Pharmacy) focusing on disease risk discovery and treatment. The project has rapidly expanded, with more companies joining and incorporating aspects of physical activity into their campaigns.

Official ambassadors for the project include gymnastics athletes Kazuma Kaya and Wataru Tanigawa from Central Sports, who gained national acclaim during last summer's sporting events. They will also participate in the event, offering insights on the importance of blood pressure care from the perspective of elite athletes.

The Importance of Blood Pressure Care

Although the topic of blood pressure is very relatable to Japanese people, neglecting it can lead to significant health risks. The project's activities, including this event, will focus on continuing to raise awareness about the significance of blood pressure care and promoting practical actions individuals can incorporate into their routines for better health.

Key Speakers

• - Tsuyoshi Morioka: CEO of Katana, a strategist and marketer who revolutionized USJ’s branding and management within a few years. He founded Katana in 2017 with a mission to invigorate Japan through innovative marketing projects, including an online healthcare service specifically targeting hypertension.

Announcement of Official Ambassadors

Gymnasts Kazuma Kaya, Wataru Tanigawa, and Ryosuke Doi have been appointed as official ambassadors for the PROTECT HEARTS PROJECT. Having faced the physical challenges necessary for top-level competition, these athletes will discuss the vital theme of blood pressure from their unique vantage points.

Engaging Activities at the Event

The live event will provide attendees the opportunity to participate in several engaging activities:

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