Addressing Sales and Management Challenges in Real Estate
In the realm of real estate, companies often grapple with various operational hurdles that can hinder growth and profitability. From fluctuating profit margins to inconsistent decision-making across sales teams, these challenges are not merely the result of market conditions or sales capabilities. Instead, they stem from a fundamental issue: the lack of a shared understanding of management principles within the organization. Lumission, a Tokyo-based company, seeks to tackle these structural challenges head-on with its newly launched service, "CEO's Clone for Real Estate."
The Overview of the New Service
Lumission's service is tailored for businesses in the real estate sales industry, such as brokerage firms and property investors. The goal is simple: to make the CEO's decision-making approaches, values, and growth strategies visible and replicable across the organization. The program is offered free of charge for companies, allowing them to register and begin the transformative process without any upfront costs.
This innovative platform helps organizations streamline critical decisions around sales tactics, pricing strategies, procurement processes, and talent development. The essence of the service is to develop a resilient structure that can operate effectively even when the CEO is not present on-site.
Business Growth Challenges: The Wall Faced by Real Estate
The real estate sales sector frequently encounters certain persistent issues, including inconsistent profitability despite solid sales, divergent judgment criteria among sales representatives leading to a lack of reproducibility, and heavy reliance on the CEO for crucial pricing and procurement decisions. Additionally, the departure of high-performing sales personnel can disproportionally affect company performance, with many firms finding themselves ensnared in a focus on short-term sales at the expense of long-term strategic planning.
By recognizing these pain points, Lumission has targeted the crux of the problem, aiming to establish a framework where key decision-making processes are documented and shared throughout the organization.
Characteristics of the Service: Achieving Consistency in Real Estate Management
What sets "CEO's Clone for Real Estate" apart is its focus on systematically organizing the unique operational themes relevant to real estate businesses. Key areas of analysis and support include:
- - Procurement criteria (geography, pricing, yield, risks)
- - Sales strategies
- - Defining pricing standards
- - Operational workflows in sales
- - Closing judgments
- - Customer Lifetime Value analysis
- - Referral and repeat business strategies
- - Sales personnel training and evaluation systems
- - Corporate philosophy, branding, and strategic planning
With these elements in place, businesses are empowered to make informed decisions that align with the overarching goals set by their CEO, creating a unified approach to management across all levels.
Transformational Results for Adopting Companies
After implementing Lumission's service, companies have witnessed a significant decrease in discrepancies in decision-making across sales teams. Some of the tangible improvements noted include:
- - Enhanced profit margins and a reduction in unnecessary price reductions.
- - Accelerated training cycles for junior sales staff.
- - A notable decrease in the burden of decision-making placed on the CEO.
- - Evolution towards an organization capable of functioning smoothly in the CEO's absence.
Many adopters of the service describe their experience as though having "another CEO" within their ranks, epitomizing the systematic approach brought about by Lumission's initiative.
Why Is This Service Offered for Free?
Lumission prioritizes the establishment of long-term relationships with regional real estate companies over immediate financial gains. Their mission revolves around growing reputable businesses grounded in their local communities. As a foundational step toward this objective, the firm provides the management analysis and advisory support to real estate sales firms free of charge.
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Future Developments
Looking ahead, Lumission aims to expand its offerings further, catering to real estate brokerage, procurement, and investment models. They also plan to provide tailored management support across various revenue phases, from 100 million to 10 billion yen, and standardize decision-making processes within the real estate industry.
Company Overview
- - Name: Lumission Inc.
- - Address: 2-16-1 Konan, Minato-ku, Tower 7F, Shinagawa East One, Tokyo.
- - Business Scope: Management support and consulting for small and medium enterprises.
- - Official Website: Lumission